In the first nine months of 2021, the share of smart TVs and Ultra HD TVs (UHD) in terms of the overall market continued to rise in Germany.
The share of UHD TV sets in the German TV market continues to grow.
The TV set is still first choice for TV and video consumption in German households despite the growing popularity of smartphones and tablets, but viewing habits change.
A quarter (25%) of the 3.3 million TV sets sold in Germany in the first half of 2016 were Ultra HD sets.
The German media authorities have called for analogue switch-off on the country’s cable networks in 2018 at the latest.
German cable and satellite industry association ZVEI Fachverband Satellit & Kabel expects the preconditions for nationwide analogue cable TV switch-off to be met by the end of 2018.