• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

TV set remains main TV/video screen in Germany

January 19, 2017 14.47 Europe/London By Jörn Krieger

The TV set is still first choice for TV and video consumption in German households despite the growing popularity of smartphones and tablets, but viewing habits change.

That’s the result of a survey conducted by market research company GfK among 2,004 people above 14 years of age for German industry association ZVEI Consumer Electronics.

With a share of 94%, the TV set is the most-used device for linear television and on-demand services, followed by PC/laptop (78%) and smartphone/tablet (65%). 85% of TV sets are HD-capable, in 2012 the share amounted to just 48%.

Half of TV sets (50%) in German TV households are smart TV models (2012: 21%).

39% of TV viewers access internet content on their TV set. The vast majority (78%) uses the smart TV function of their TV set for this purpose, 23% connect the TV set to the internet using a satellite or cable set-top-box, 21% through a DVD/Blu-ray player or PVR. 19% use a games console, 15% a stick or dongle.

Almost half of the people interviewed (48%) said that accessing internet content was an important feature when buying a TV set. In 2012, this was just the case for a quarter (24%).

30% said that they are willing to pay for fee-based internet services such as video-on-demand (VOD) providers Netflix or maxdome, 53% reject this and 16% are undecided. With 38%, the willingness to pay is particularly high among people between 14 and 35 years of age.

Half of viewers (50%) use the TV channels’ catch-up services on their TV set. 39% use VOD services, in the 14-35 age group even 54%.

Interestingly, the growing consumption of on-demand content comes at the expense of linear television: Viewers, on average, watch less channels regularly than five years ago.

In addition to linear television (78%), it is important for viewers that they can access catch-up services on their TV set (55%), followed by personal content such as videos or photos (53%), video portals like YouTube of Clipfish (49%) and VOD services (45%).

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Cable, Channels, Connected TV, Editor's Choice, Newsline, On Demand/VOD, Platforms, Research, Top Story Tagged With: Catch-Up TV, linear TV, Smart TV, TV set, VOD, ZVEI Edited: January 23, 2017 11:31

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

Latest News

  • AT&T to spin off DirecTV
  • WDR rents Astra transponder for regional windows in HD
  • Eleven partners with Telenet
  • Sky concern over Italian football rights agreement
  • OTE steadies the ship

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • Sky concern over Italian football rights agreement
    Sky concern over Italian football rights agreement
  • AT&T to spin off DirecTV
    AT&T to spin off DirecTV
  • Digital TV shines for Kudelski
    Digital TV shines for Kudelski
  • ViacomCBS unveils streaming strategy
    ViacomCBS unveils streaming strategy
  • Eleven partners with Telenet
    Eleven partners with Telenet

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in