ORS, the technical services subsidiary of Austrian public broadcaster ORF, has launched a trial for Ultra HD/4K (UHD) broadcasts on DTT in Vienna.
Ultra HD Forum says its now tracking 150 consumer-facing Ultra HD TV services across the globe.
Following Mediengruppe RTL Deutschland, German media company ProSiebenSat.1 has also decided to continue broadcasting its free-TV channels unencrypted in SD resolution via the Astra satellite system (19.2 degrees East).
RAI is strengthening its 4K channel with new drama, arts and sports programming.
52% of TV viewers in Germany would be willing to spend money on TV channels in Ultra HD quality.
The number of Ultra HD TV sets sold in Germany will break the 10 million barrier at the beginning of 2019, according to a forecast by industry association Deutsche TV-Plattform.
Men aged between 25 and 34 are the most interested in the availability of Ultra High Definition (UHD), according to a new IHS Markit survey.
Swiss telecommunications company Salt will expand its IPTV offer with Ultra HD/4K content using Zattoo’s technical platform.
The sales of TV sets amounted to €45 billion in the first half of 2018 in the global market, around 1% more than in the same period last year, spurred by this year’s FIFA World Cup, according to German market research institute GfK.
Wimbledon, which has previously played host to the launch of colour and high definition TV services, will this year for the first time be shown in Ultra HD.