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Smart TV devices achieve record sales in Germany

February 28, 2018 20.25 Europe/London By Jörn Krieger

More smart devices for media use at home were sold in Germany last year than ever before.

A total of 6 million internet-capable TV sets, set-top-boxes as well as video players and recorders with smart functions were bought in 2017, reports German industry association Deutsche TV-Platform with reference to figures from GfK Retail & Technology. This represents an increase of 9% over the previous year (2016: 5.5 million).

The by far largest category, with 4.9 million units sold (2016: 4.4 million), were smart TV sets. Compared with the number of all TV sets sold (7.0 million), more than two-thirds of TV sets (69%) were equipped with smart services in 2017 (2016: 64%).

The majority (85%) of internet-capable TV sets are ‘smart’ not only through apps and browsers, but also support interactive multimedia standard HbbTV.

A total of 36.6 million smart devices have been sold in Germany since 2004, including 29.1 million TV sets.

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Filed Under: Connected TV, HbbTV, HDTV, Newsline, Platforms, Set-Top Boxes, Technology Tagged With: Deutsche TV-Plattform, GfK, Smart TV, TV sets Edited: March 2, 2018 08:35

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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