In 2016 88% of Dutch households had digital TV reception, while the number of households with connected TV continued to rise, from 31% in 2015 to 37% in 2016.
In 2016, 56.2% of all Dutch viewers watched a programme online from one of the main broadcasters, NPO, RTL and SBS, totaling 8.752 million viewers.
On June 1, SKO, the Dutch organisation that measures viewing figures, will introduce – as a world first – complete audience data of commercials watched online.
The number of Dutch homes that now watch digital television has grown to 87%, according to the latest figures from SKO.
The Netherlands TV industry body Stichting Kijk Onderzoek (SKO) is now delivering daily online TV ratings to the market.
Dutch households with connected TVs rose to 31% from 23% a year ago, according to the Media Standard Survey by TNS Nipo for ratings group SKO.
Dutch audience measure company SKO has started supplying time-shifted viewing data to the market on a daily basis.
86% of all Dutch television homes now have digital reception, up from 82% in December 2013. One in three homes have a PVR, while 49% have at least one tablet.
Stichting KijkOnderzoek (SKO) the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands has awarded Kantar Media and TNS NIPO a four year contract for the provision of cross platform ratings.
The number of Dutch TV homes that are able to receive digital TV signals has grown to 82%, according to SKO research.