In the US, the legacy multichannel universe lost a record number of customers in the quarter ended June 30, 2017, but managed to keep the decline below the symbolic one-million threshold.
The exorbitant sums of money spent on securing sports TV rights have been controversial, but for broadcasters the alternative is losing a huge number of customers to rivals with deeper wallets.
The turnover generated by pay-TV channels and paid-for video-on-demand (VOD) services has increased in Germany, Austria and German-speaking Switzerland in 2016 by around 11% to over €3 billion for the first time (2015: €2.7 billion).
The pay-TV market in Russia has stagnated, growing by only 3%, or 270,000 subscribers, in the first half of this year.
The US pay-TV market started 2017 with a slight decline.
If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu.T
Pay TV subscriptions for 522 operators reached 839 million in 2016 – or 87% of the 959 million global subscribers.
According to forecasts by SNL Kagan, declines of traditional multichannel subscriptions will accelerate to 82.3 million, down 10.8 million households over five years.
The number of pay-TV subscribers in Latin America is expected to reach 73.7 million at the end of 2017, which represents a rise of 3.4% compared to the year 2016.
Based on 138 countries, Digital TV Research estimated 254 million additional pay-TV subscribers (up by 35%) between 2010 and 2016 to take the global total to 969 million.