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ProSiebenSat.1 launches programmatic TV advertising via HbbTV

April 21, 2022 10.27 Europe/London By Broadband TV News Correspondent

German media company ProSiebenSat.1 makes linear TV reach available to programmatic advertising campaigns.

Filed Under: HbbTV, Newsline, Tech, TV Tagged With: AGF, Mediaplus Group, Programmatic TV, ProSiebenSat.1, Seven.One Entertainment Group, Thomas Wagner, Virtual Minds, Weber-Stephen Edited: 21 April 2022 10:31

ProSiebenSat.1 acquires e-commerce marketer Kairion

January 4, 2018 11.03 Europe/London By Jörn Krieger

German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.

Filed Under: Finance, Marketing, Newsline, Platforms Tagged With: ad-tech, addressable TV, Buzzbird, Cocomore, EBX, esome, European Broadcaster Exchange, Jens Mittnacht, Kairion, ProSiebenSat.1, Smartstream.tv, Virtual Minds Edited: 6 January 2018 21:54

Jana Eisenstein to join ProSiebenSat.1

December 5, 2017 11.27 Europe/London By Jörn Krieger

Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.

Filed Under: Newsline, People, Platforms, Social TV Tagged With: addressable TV, advertising, Buzzbird, esome advertising technologies, Glomex, Jana Eisenstein, Jens Mittnacht, ProSiebenSat.1, Smartstream.tv, Videology, Virtual Minds Edited: 5 December 2017 11:27

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