German media group ProSiebenSat.1 and FreeWheel, a Comcast-owned global technology platform specialising in video advertising, have announced a strategic partnership aimed at enabling pan-European cross-media campaigns across television and digital […]
Austria reports positive results for HbbTV-based TV ratings measurement
The first results of the new HbbTV-based TV ratings measurement system introduced in Austria have been positive with the solution providing more accurate viewership figures.
Ad Alliance launches programmatic ads on linear TV
Virtual Minds, the adtech subsidiary of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for […]
Smartclip and Virtual Minds integrate adtech technologies
Virtual Minds, the adtech subsidiary of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have completed the server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), […]
RTL and ProSiebenSat.1 join forces for adtech in Europe
German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).
ProSiebenSat.1 launches programmatic TV advertising via HbbTV
German media company ProSiebenSat.1 makes linear TV reach available to programmatic advertising campaigns.
ProSiebenSat.1 acquires e-commerce marketer Kairion
German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.
Jana Eisenstein to join ProSiebenSat.1
Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.