German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).
ProSiebenSat.1 launches programmatic TV advertising via HbbTV
German media company ProSiebenSat.1 makes linear TV reach available to programmatic advertising campaigns.
ProSiebenSat.1 acquires e-commerce marketer Kairion
German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.
Jana Eisenstein to join ProSiebenSat.1
Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.