Addressable TV Initiative

Addressable TV Initiative signs up TP Vision and Vestel

March 18, 2024 09.43 Europe/London By Broadband TV News Correspondent

The Addressable TV Initiative (ATVI) has entered into partnership agreements with TV set manufacturers TP Vision (Philips) and Vestel.

RTL and ProSiebenSat.1 join forces for adtech in Europe

February 22, 2024 09.35 Europe/London By Jörn Krieger

German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).