German public broadcaster ZDF is now using technology from smartclip for the digital measurement and audience analysis of its main TV channel as well as for special interest channels ZDFneo […]
Zattoo develops new adtech solution for Sky Switzerland
Zattoo is introducing advertising technology specially developed for Sky Switzerland, which will be used for the new Sky Show Light subscription, which is partly financed by advertising.
RTL and ProSiebenSat.1 join forces for adtech in Europe
German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).