RTL Hungary has formed a strategic technology partnership with smartclip, the adtech business of RTL Group, to enhance its digital and linear advertising capabilities.
M6 Publicité to integrate smartclip adtech solutions
RTL Group’s adtech business, smartclip, and M6 Publicité, the advertising sales house of Groupe M6, have entered a strategic technology partnership.
Ad Alliance launches programmatic ads on linear TV
Virtual Minds, the adtech subsidiary of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for […]
Smartclip and Virtual Minds integrate adtech technologies
Virtual Minds, the adtech subsidiary of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have completed the server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), […]
ZDF selects smartclip for audience measurement
German public broadcaster ZDF is now using technology from smartclip for the digital measurement and audience analysis of its main TV channel as well as for special interest channels ZDFneo […]
Zattoo develops new adtech solution for Sky Switzerland
Zattoo is introducing advertising technology specially developed for Sky Switzerland, which will be used for the new Sky Show Light subscription, which is partly financed by advertising.
RTL and ProSiebenSat.1 join forces for adtech in Europe
German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).