RTL Deutschland has established a dedicated AI infrastructure to support Sidekicks, a new agentic AI platform developed by its adtech subsidiary smartclip.
IP Österreich rebrands as RTL AdAlliance in Austria
Austria’s advertising sales house IP Österreich has officially completed its integration into RTL AdAlliance, adopting the RTL corporate identity and operating henceforth under the international RTL AdAlliance brand.
RTL Hungary teams up with smartclip for adtech solutions
RTL Hungary has formed a strategic technology partnership with smartclip, the adtech business of RTL Group, to enhance its digital and linear advertising capabilities.
RTL AdAlliance launches AdManager for European video ad buying
RTL AdAlliance has unveiled its new self-service advertising platform, AdManager, offering a streamlined solution for advertisers to access premium video inventory across European broadcasters and digital media brands.
M6 Publicité to integrate smartclip adtech solutions
RTL Group’s adtech business, smartclip, and M6 Publicité, the advertising sales house of Groupe M6, have entered a strategic technology partnership.
Ad Alliance launches programmatic ads on linear TV
Virtual Minds, the adtech subsidiary of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for […]
Smartclip and Virtual Minds integrate adtech technologies
Virtual Minds, the adtech subsidiary of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have completed the server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), […]
ZDF selects smartclip for audience measurement
German public broadcaster ZDF is now using technology from smartclip for the digital measurement and audience analysis of its main TV channel as well as for special interest channels ZDFneo […]
RTL and ProSiebenSat.1 join forces for adtech in Europe
German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).
New brand identity for RTL Group’s smartclip
Smartclip, RTL Group’s adtech development unit and provider of adtech solutions, has unveiled a new brand identity and website.