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RTL Hungary teams up with smartclip for adtech solutions

March 31, 2025 08.00 Europe/London By Jörn Krieger

RTL Hungary has formed a strategic technology partnership with smartclip, the adtech business of RTL Group, to enhance its digital and linear advertising capabilities.

Filed Under: Newsline, Tech Tagged With: adtech, Gergely Dudás, RTL Hungary, Smartclip, smartx, Thomas Servatius Edited: 2 April 2025 10:29

RTL AdAlliance launches AdManager for European video ad buying

March 6, 2025 09.00 Europe/London By Jörn Krieger

RTL AdAlliance has unveiled its new self-service advertising platform, AdManager, offering a streamlined solution for advertisers to access premium video inventory across European broadcasters and digital media brands.

Filed Under: Newsline, TV Tagged With: AdManager, DanAds, Oliver Vesper, RTL, RTL AdAlliance, Smartclip, smartx, Viaplay, Warner Bros. Discovery Edited: 5 March 2025 18:55

M6 Publicité to integrate smartclip adtech solutions

December 17, 2024 10.32 Europe/London By Jörn Krieger

RTL Group’s adtech business, smartclip, and M6 Publicité, the advertising sales house of Groupe M6, have entered a strategic technology partnership.

Filed Under: Newsline, TV Tagged With: addressable TV, adtech, Hortense Thomine-Desmazures, M6 Publicité, Realytics, RTL Group, Smartclip, Thomas Servatius Edited: 17 December 2024 10:32

Ad Alliance launches programmatic ads on linear TV

December 10, 2024 07.35 Europe/London By Jörn Krieger

Virtual Minds, the adtech subsidiary of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for […]

Filed Under: HbbTV, Newsline Tagged With: adtech, AGF, Frank Vogel, ProSiebenSat.1 Media, RTL Deutschland, RTL Technology, Smartclip, Tom Peruzzi, Virtual Minds Edited: 11 December 2024 13:54

Smartclip and Virtual Minds integrate adtech technologies

November 27, 2024 09.46 Europe/London By Jörn Krieger

Virtual Minds, the adtech subsidiary of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have completed the server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), […]

Filed Under: Newsline, TV Tagged With: adtech, ProSiebenSat.1, RTL Deutschland, Smartclip, Thomas Servatius, Tom Peruzzi, Virtual Minds Edited: 27 November 2024 09:51

ZDF selects smartclip for audience measurement

May 30, 2024 00.01 Europe/London By Jörn Krieger

German public broadcaster ZDF is now using technology from smartclip for the digital measurement and audience analysis of its main TV channel as well as for special interest channels ZDFneo […]

Filed Under: Newsline, TV Tagged With: adtech, Florian Kumb, RTL Group, Smartclip, Thomas Servatius, ZDF, ZDFinfo, ZDFneo Edited: 31 May 2024 15:55

RTL and ProSiebenSat.1 join forces for adtech in Europe

February 22, 2024 09.35 Europe/London By Jörn Krieger

German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).

Filed Under: HbbTV, Newsline, Top Story, TV Tagged With: addressable TV, Addressable TV Initiative, adtech, Carsten Schwecke, Connected TV, d-force, Joyn, Matthias Dang, ProSiebenSat.1, RTL, Seven.One Media, Smartclip, Virtual Minds Edited: 23 February 2024 17:24

New brand identity for RTL Group’s smartclip

September 5, 2023 12.10 Europe/London By Chris Dziadul

Smartclip, RTL Group’s adtech development unit and provider of adtech solutions, has unveiled a new brand identity and website.

Filed Under: Newsline Tagged With: RTL Group, Smartclip Edited: 6 September 2023 12:27

smartclip digitises the linear TV ad break

April 4, 2023 09.31 Europe/London By Chris Dziadul

RTL Group’s adtech development unit smartclip has launched the programmatic linear TV ad break replacement, the technical implementation of programmatic buying for TV spots within the linear TV ad break.

Filed Under: Newsline Tagged With: RTL Group, Smartclip Edited: 4 April 2023 09:31

RTL’s smartclip hires Frank Plähn

March 2, 2023 09.04 Europe/London By Chris Dziadul

Frank Plähn has been appointed VP of audience products at RTL Group’s adtech development unit smartclip.

Filed Under: Newsline, People Tagged With: Frank Plähn, RTL Group, Smartclip Edited: 2 March 2023 09:05

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