German media group ProSiebenSat.1 and FreeWheel, a Comcast-owned global technology platform specialising in video advertising, have announced a strategic partnership aimed at enabling pan-European cross-media campaigns across television and digital […]
RTL and ProSiebenSat.1 join forces for adtech in Europe
German media companies RTL Deutschland and ProSiebenSat.1 join forces in advertising technology (adtech).
Brussels approves RTL/ProSiebenSat.1 joint venture for addressable TV
The European Commission has approved, under EU merger regulation, the creation of a joint venture for addressable TV by German broadcast groups RTL Deutschland and ProSiebenSat.1.
RTL and ProSiebenSat.1 join forces for addressable TV in Europe
German broadcasters RTL Deutschland and ProSiebenSat.1, through its subsidiary Seven.One Entertainment Group, are to set up a technology joint venture, subject to pending regulatory approvals.
RTL and ProSiebenSat.1 offer targeted advertising via HbbTV
The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising […]
ProSiebenSat.1 offers addressable TV on all channels
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
RTL, ProSiebenSat.1 get green light for addressable TV and online video JV
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.