The European Commission has approved, under EU merger regulation, the creation of a joint venture for addressable TV by German broadcast groups RTL Deutschland and ProSiebenSat.1.
German broadcasters RTL Deutschland and ProSiebenSat.1, through its subsidiary Seven.One Entertainment Group, are to set up a technology joint venture, subject to pending regulatory approvals.
The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising […]
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.