The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising with programmatic ad replacement.
ProSiebenSat.1 offers addressable TV on all channels
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
RTL, ProSiebenSat.1 get green light for addressable TV and online video JV
The Federal German cartel office has given the go-ahead for the joint venture between Mediengruppe RTL Deutschland and ProSiebenSat.1 in the area of addressable TV and online video advertising.