• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

ProSiebenSat.1 and Vodafone trial addressable advertising via HbbTV

September 11, 2019 11.08 Europe/London By Jörn Krieger

[Watch Video] German media company ProSiebenSat.1 brings bumper ads, the short advertising spots from the online world, to its TV channels.

Filed Under: Channels, Editor's Choice, HbbTV, Newsline, Platforms Tagged With: Anne Stilling, HbbTV, ProSiebenSat.1, SevenOne Media, Thomas Wagner, Vodafone Deutschland, Wavemaker Edited: September 12, 2019 09:35

ProSiebenSat.1 offers addressable TV on all channels

August 8, 2019 13.30 Europe/London By Jörn Krieger

The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.

Filed Under: Channels, HbbTV, Newsline Tagged With: addressable TV, d-force, ProSiebenSat.1, SevenOne Media, targeted advertising, Thomas Wagner Edited: August 12, 2019 11:32

RTL and ProSiebenSat.1 ink addressable TV joint venture

June 5, 2019 17.53 Europe/London By Chris Dziadul

In an aim to combat global players like Google, Facebook and Amazon, Germany’s two major commercial TV broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a 50/50 partnership for addressable TV and online video advertising.

Filed Under: Finance, Newsline, Platforms Tagged With: Germany, Matthias Dang, Mediengruppe RTL Deutschland, ProSiebenSat.1, Thomas Wagner Edited: June 7, 2019 11:49

ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5

October 10, 2018 22.19 Europe/London By Jörn Krieger

SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.

Filed Under: Channels, Connected TV, Editor's Choice, HbbTV, Newsline, Platforms, Technology Tagged With: addressable TV, Anja Liebig, HbbTV 1.5, pilot Hamburg, ProSiebenSat.1, SevenOne Media, Thomas Wagner Edited: October 12, 2018 10:52

Latest News

  • WarnerMedia announces International HBO Max launch team
  • CMA fears O2-Virgin merger will hurt consumers
  • Sport driving Amazon increase as Britbox grows
  • RTL AdConnect and smartclip team up for ATV and video advertising solutions
  • ViacomCBS to launch Comedy Central+1 in Germany

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK