In an aim to combat global players like Google, Facebook and Amazon, Germany’s two major commercial TV broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a 50/50 partnership for addressable TV and online video advertising.
ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5
SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.