The Stuttgart Regional Court has decided that regional advertising on national German TV channels is legally possible.
ProSiebenSat.1 and Vodafone trial addressable advertising via HbbTV
[Watch Video] German media company ProSiebenSat.1 brings bumper ads, the short advertising spots from the online world, to its TV channels.
ProSiebenSat.1 offers addressable TV on all channels
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
RTL and ProSiebenSat.1 ink addressable TV joint venture
In an aim to combat global players like Google, Facebook and Amazon, Germany’s two major commercial TV broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a 50/50 partnership for addressable TV and online video advertising.
ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5
SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.