The Stuttgart Regional Court has decided that regional advertising on national German TV channels is legally possible.
[Watch Video] German media company ProSiebenSat.1 brings bumper ads, the short advertising spots from the online world, to its TV channels.
The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
In an aim to combat global players like Google, Facebook and Amazon, Germany’s two major commercial TV broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a 50/50 partnership for addressable TV and online video advertising.
SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.