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ProSiebenSat.1 launches programmatic TV advertising via HbbTV

April 21, 2022 10.27 Europe/London By Broadband TV News Correspondent

German media company ProSiebenSat.1 makes linear TV reach available to programmatic advertising campaigns.

Filed Under: HbbTV, Newsline, Tech, TV Tagged With: AGF, Mediaplus Group, Programmatic TV, ProSiebenSat.1, Seven.One Entertainment Group, Thomas Wagner, Virtual Minds, Weber-Stephen Edited: 21 April 2022 10:31

German court paves way for regional advertising on national TV

January 5, 2022 10.26 Europe/London By Jörn Krieger

The Stuttgart Regional Court has decided that regional advertising on national German TV channels is legally possible.

Filed Under: Distribution, Newsline, Regulation, TV Tagged With: Ernst Mayr, European Court of Justice, Fussl Modestraße, ProSieben, ProSiebenSat.1, Seven.One Entertainment Group, Thomas Wagner, Wolfgang Link Edited: 5 January 2022 10:26

ProSiebenSat.1 and Vodafone trial addressable advertising via HbbTV

September 11, 2019 11.08 Europe/London By Jörn Krieger

[Watch Video] German media company ProSiebenSat.1 brings bumper ads, the short advertising spots from the online world, to its TV channels.

Filed Under: Editor's Choice, HbbTV, Newsline, Platforms, TV Tagged With: Anne Stilling, HbbTV, ProSiebenSat.1, SevenOne Media, Thomas Wagner, Vodafone Deutschland, Wavemaker Edited: 12 September 2019 09:35

ProSiebenSat.1 offers addressable TV on all channels

August 8, 2019 13.30 Europe/London By Jörn Krieger

The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.

Filed Under: HbbTV, Newsline, TV Tagged With: addressable TV, d-force, ProSiebenSat.1, SevenOne Media, targeted advertising, Thomas Wagner Edited: 12 August 2019 11:32

RTL and ProSiebenSat.1 ink addressable TV joint venture

June 5, 2019 17.53 Europe/London By Chris Dziadul

In an aim to combat global players like Google, Facebook and Amazon, Germany’s two major commercial TV broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 have entered into a 50/50 partnership for addressable TV and online video advertising.

Filed Under: Finance, Newsline, Platforms Tagged With: Germany, Matthias Dang, Mediengruppe RTL Deutschland, ProSiebenSat.1, Thomas Wagner Edited: 7 June 2019 11:49

ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5

October 10, 2018 22.19 Europe/London By Jörn Krieger

SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.

Filed Under: Connected TV, Editor's Choice, HbbTV, Newsline, Platforms, Tech, TV Tagged With: addressable TV, Anja Liebig, HbbTV 1.5, pilot Hamburg, ProSiebenSat.1, SevenOne Media, Thomas Wagner Edited: 12 October 2018 10:52

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