• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

ProSiebenSat.1 and Vodafone trial addressable advertising via HbbTV

September 11, 2019 11.08 Europe/London By Jörn Krieger

[Watch Video] German media company ProSiebenSat.1 brings bumper ads, the short advertising spots from the online world, to its TV channels.

Filed Under: Channels, Editor's Choice, HbbTV, Newsline, Platforms Tagged With: Anne Stilling, HbbTV, ProSiebenSat.1, SevenOne Media, Thomas Wagner, Vodafone Deutschland, Wavemaker Edited: September 12, 2019 09:35

ProSiebenSat.1 offers addressable TV on all channels

August 8, 2019 13.30 Europe/London By Jörn Krieger

The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.

Filed Under: Channels, HbbTV, Newsline Tagged With: addressable TV, d-force, ProSiebenSat.1, SevenOne Media, targeted advertising, Thomas Wagner Edited: August 12, 2019 11:32

ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5

October 10, 2018 22.19 Europe/London By Jörn Krieger

SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.

Filed Under: Channels, Connected TV, Editor's Choice, HbbTV, Newsline, Platforms, Technology Tagged With: addressable TV, Anja Liebig, HbbTV 1.5, pilot Hamburg, ProSiebenSat.1, SevenOne Media, Thomas Wagner Edited: October 12, 2018 10:52

ProSiebenSat.1 launches TV overlay ads via HbbTV

February 27, 2015 11.02 Europe/London By Jörn Krieger

German commercial TV group ProSiebenSat.1 has started offering advertisers the possibility to place overlay banners covering part of the screen of linear TV channels through an HbbTV-based solution.

Filed Under: Connected TV, Newsline Tagged With: advertisment, Germany, HbbTV, overlay, ProSiebenSat.1, Red Button, SevenOne Media Edited: February 27, 2015 11:02

SevenOne Media launches HbbTV advertising

September 4, 2011 09.09 Europe/London By Robert Briel

IFA 2011 – BERLIN. SevenOne Media, the sales arm of the ProSiebenSat.1 Group, has launched “the extension of classic TV spots with the Red Button function.” The company is showcasing an interactive Volkswagen spot using HbbTV at the IFA 2011.

Filed Under: Hybrid, Newsline Tagged With: HbbTV, ProSiebenSat.1, Sat.1, SevenOne Media Edited: September 4, 2011 10:48

Latest News

  • Akamai intelligence services integrated into Plume smart home bundle
  • Piracy: Most Germans unaware of hidden dangers
  • Discovery and TIM launch discovery+ in Italy
  • Court documents reveal cost of joining Apple TV platform
  • Anti-piracy memorandum extended in Russia

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK