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ProSiebenSat.1 and Vodafone trial addressable advertising via HbbTV

September 11, 2019 11.08 Europe/London By Jörn Krieger

[Watch Video] German media company ProSiebenSat.1 brings bumper ads, the short advertising spots from the online world, to its TV channels.

Filed Under: Channels, Editor's Choice, HbbTV, Newsline, Platforms Tagged With: Anne Stilling, HbbTV, ProSiebenSat.1, SevenOne Media, Thomas Wagner, Vodafone Deutschland, Wavemaker Edited: September 12, 2019 09:35

ProSiebenSat.1 offers addressable TV on all channels

August 8, 2019 13.30 Europe/London By Jörn Krieger

The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.

Filed Under: Channels, HbbTV, Newsline Tagged With: addressable TV, d-force, ProSiebenSat.1, SevenOne Media, targeted advertising, Thomas Wagner Edited: August 12, 2019 11:32

ProSiebenSat.1 deploys addressable advertising via HbbTV 1.5

October 10, 2018 22.19 Europe/London By Jörn Krieger

SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.

Filed Under: Channels, Connected TV, Editor's Choice, HbbTV, Newsline, Platforms, Technology Tagged With: addressable TV, Anja Liebig, HbbTV 1.5, pilot Hamburg, ProSiebenSat.1, SevenOne Media, Thomas Wagner Edited: October 12, 2018 10:52

ProSiebenSat.1 launches TV overlay ads via HbbTV

February 27, 2015 11.02 Europe/London By Jörn Krieger

German commercial TV group ProSiebenSat.1 has started offering advertisers the possibility to place overlay banners covering part of the screen of linear TV channels through an HbbTV-based solution.

Filed Under: Connected TV, Newsline Tagged With: advertisment, Germany, HbbTV, overlay, ProSiebenSat.1, Red Button, SevenOne Media Edited: February 27, 2015 11:02

SevenOne Media launches HbbTV advertising

September 4, 2011 09.09 Europe/London By Robert Briel

IFA 2011 – BERLIN. SevenOne Media, the sales arm of the ProSiebenSat.1 Group, has launched “the extension of classic TV spots with the Red Button function.” The company is showcasing an interactive Volkswagen spot using HbbTV at the IFA 2011.

Filed Under: Hybrid, Newsline Tagged With: HbbTV, ProSiebenSat.1, Sat.1, SevenOne Media Edited: September 4, 2011 10:48

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