The ProSiebenSat.1 advertising subsidiary SevenOne Media now offers advertisers the possibility to place targeted advertising on all channels of the German TV group.
SevenOne Media, the advertising sales subsidiary of German broadcast group ProSiebenSat.1, and media agency pilot Hamburg have carried out an addressable TV advertising campaign for the first time.
German commercial TV group ProSiebenSat.1 has started offering advertisers the possibility to place overlay banners covering part of the screen of linear TV channels through an HbbTV-based solution.
IFA 2011 – BERLIN. SevenOne Media, the sales arm of the ProSiebenSat.1 Group, has launched “the extension of classic TV spots with the Red Button function.” The company is showcasing an interactive Volkswagen spot using HbbTV at the IFA 2011.