The Addressable TV Initiative (ATVI) has pre-validated a turnkey solution from global semiconductor manufacturer MediaTek.
DVB World 2024: Verance shows HbbTV ADB2 with German broadcasters
US technology company Verance is demonstrating the integration of its Verance Aspect watermarking solution into the HbbTV ecosystem at DVB World 2024 (19-20 March) in Munich, Germany.
Addressable TV Initiative signs up TP Vision and Vestel
The Addressable TV Initiative (ATVI) has entered into partnership agreements with TV set manufacturers TP Vision (Philips) and Vestel.
Publitalia ’80 becomes first Italian sales house to sign Samsung HbbTV agreement
Publitalia ’80 has signed an agreement with Samsung Electronics that will see the Mediaset sales house adopt the HbbTV-TA (Targeted Advertising) standard, bringing an addressable video advertising offer specifically for […]
RTL and Panasonic bring addressable TV standard HbbTV TA to smart TVs
RTL Deutschland and Panasonic are bringing addressable TV to the smart TVs of the Japanese manufacturer.
RTL and TP Vision bring HbbTV TA to smart TVs in Germany
German broadcaster Mediengruppe RTL Deutschland is working with TV set manufacturer TP Vision to drive the rollout of addressable TV in Germany.