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ProSiebenSat.1 and FreeWheel form pan-European advertising alliance

June 13, 2025 13.05 Europe/London By Jörn Krieger

German media group ProSiebenSat.1 and FreeWheel, a Comcast-owned global technology platform specialising in video advertising, have announced a strategic partnership aimed at enabling pan-European cross-media campaigns across television and digital […]

Filed Under: Newsline, TV Tagged With: Addressable TV Initiative, ATVI, Comcast, d-force, EBX, FreeWheel, Joyn, Markus Messerer, ProSiebenSat.1, RTL, Thomas Bremond, Virtual Minds Edited: 13 June 2025 13:05

ANGA COM: Addressable TV gains traction in German TV market

June 5, 2025 09.29 Europe/London By Jörn Krieger

Addressable TV is playing an increasingly important role for broadcasters, content providers and advertisers in Germany.

Filed Under: Newsline, Tech Tagged With: addressable TV, Addressable TV Initiative, AGF, Anga, ANGA COM 2025, ATVI, Deutsche TV-Plattform, Tom Sewell, Yospace Edited: 11 June 2025 13:40

Addressable TV Initiative pre-validates MediaTek TV solution

May 26, 2025 14.35 Europe/London By Broadband TV News Correspondent

The Addressable TV Initiative (ATVI) has pre-validated a turnkey solution from global semiconductor manufacturer MediaTek.

Filed Under: HbbTV, Newsline, Tech, TV Tagged With: Addressable TV Initiative, Android TV, ATVI, HbbTV, HbbTV TA, MediaTek, Peter Neumann Edited: 26 May 2025 14:37

Addressable TV Initiative signs up TP Vision and Vestel

March 18, 2024 09.43 Europe/London By Broadband TV News Correspondent

The Addressable TV Initiative (ATVI) has entered into partnership agreements with TV set manufacturers TP Vision (Philips) and Vestel.

Filed Under: HbbTV, Newsline, Standards, Tech Tagged With: addressable TV, Addressable TV Initiative, Andre Prahl, Antic Ogut, ATVI, Elie Bonte, HbbTV Association, HbbTV TA, Nicole Agudo Berbel, Philips, ProSiebenSat.1, RTL Deutschland, Seraphic, TP Vision, Vestel, Xinwen Xue Edited: 19 March 2024 13:26

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