German media company ProSiebenSat.1 wants to start joint initiatives in video streaming, technology as well as monetisation with its partners of the European Media Alliance (EMA).
ProSiebenSat.1 acquires e-commerce marketer Kairion
German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.
Channel 4 joins European Broadcaster Exchange
Channel 4 is to invest in the European Broadcaster Exchange, the digital sales venture established earlier this year by ProSiebenSat.1, TF1 and Mediaset Italy and Spain.