German media group ProSiebenSat.1 and FreeWheel, a Comcast-owned global technology platform specialising in video advertising, have announced a strategic partnership aimed at enabling pan-European cross-media campaigns across television and digital […]
ProSiebenSat.1 acquires e-commerce marketer Kairion
German media company ProSiebenSat.1 is taking over e-commerce marketer Kairion from Cocomore, thereby further increasing its activities in the ad-tech sector.