Brand that engage with the issues of the day are able to build a stronger connection with young customers, according to new research from Channel 4’s 4 Sales.
Accedo has undertaken its first Google Home deployment with a UK broadcaster, working with Channel 4.
Channel 4 has announced it has become the first UK broadcaster to work with the Google Assistant.
The BBC and Channel 4 have made a joint speech to British parliamentarians calling for an update to the rules surrounding the prominence of public service broadcasters in the digital age.
Channel 4 is to incorporate more than 900 hours of long form news and documentary content from VICE in its on demand service All 4.
Freesat says its surprised that Channel 4 is pulling on demand service All4 from the free-to-air satellite platform when there has been no change to the fees.
Channel 4 is to pull its catchup service All4 and 4HD from Freesat following a change to the platform’s pricing structure.
Channel 4 has announced the launch of a digital ad sales house, signalling its intention to offer third-party digital content publishers a full ad sales service.
Channel 4 is to invest in the European Broadcaster Exchange, the digital sales venture established earlier this year by ProSiebenSat.1, TF1 and Mediaset Italy and Spain.
Swedish video experience company has extended Channel 4’s redesigned video on demand service All 4 to additional platforms including Now TV on Roku.