StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4 to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time.
New ten-year public service broadcast licence for Channel 4
Ofcom has made pubic its decisions on a new broadcast licence for Channel 4.
Record streaming audiences driving Channel 4 growth
New data shows Channel 4 is the only major UK broadcaster to grow overall viewing across streaming and linear in 2024.
Channel 4 trebles viewing of TV shows on YouTube
Channel 4 says its delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and, its made-for-social network Channel 4.0.
Channel 4’s streaming audience jumps more than a fifth in April
Channel 4 streaming grew 22% year-on-year in April – with a total of 6.5 billion viewer minutes – according to new data from the audience research organisation BARB.
Young people behind Channel 4 streaming growth
Channel 4 recorded its biggest ever month of streaming in March as viewing climbed 40% year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and three true […]
Channel 4 chooses Witbe to automate streaming app testing
Channel 4 has adopted Witbe technology to automate the QA testing process for its Channel 4 streaming app.
Channel 4 appoints Lucy Thomas as Chief Financial Officer
Channel 4 has announced the appointment of Lucy Thomas as Chief Financial Officer.
Channel 4 to commission like a streamer
Channel 4 has an announced an ambitious five-year strategy to reshape the organisation into a digital-first public service streamer by 2030.
Channel 4 tells staff to prepare for job cuts
Channel 4 is planning its largest round of job cuts since the beginning of the 2008 financial crisis.