Google is adding new advertising opportunities on YouTube as seen on a traditional TV set.
Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.
Russian ad agencies and their customers are now able to receive audience figures for TV content shown on the internet.
The advertising revenues for TV, radio, video and audio offerings in Germany are expected to grow to around €6 billion this year (2016: €5.7 billion).
Discovery Communications Deutschland will open an advertising window targeting viewers in neighbouring Switzerland on the German version of its women’s channel TLC in mid-September 2016.
German news channel N24 will launch a version of its channel for viewers in Austria on May 1, 2016.
Advertisers are failing to exploit the full potential of multiscreening in Central and Eastern Europe’s largest markets.
Advertising sales company Goldbach Germany and media agency MEC Germany have commenced testing addressable full-screen online commercials on a linear TV channel for the first time in Germany.
Net advertising revenues in the German TV market rose by 4% to €4.29 billion in 2014 with TV remaining the most important advertising platform, reaching a 27.99% share (2013: 26.86%).
German commercial TV group ProSiebenSat.1 can now broadcast regional commercials on the cable networks of Unitymedia Kabel BW in federal states North-Rhine Westphalia, Hessen and Baden-Württemberg on its TV channels Sat.1 and ProSieben; kabel eins will follow soon.