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German advertising market on the road to recovery

May 19, 2022 00.01 Europe/London By Jörn Krieger

The German association of commercial media companies, VAUNET, expects advertising revenue in audio and audio-visual media in 2022 to rise by around 4.2% to a total of €6.54 billion (up from €6.26 billion in 2021).

Filed Under: Business, Finance, Newsline, Research Tagged With: advertising, Frank Giersberg, Germany, revenue, Vaunet Edited: 20 May 2022 13:07

YouTube adds advanced advertising on its TV apps

May 1, 2018 09.00 Europe/London By Robert Briel

Google is adding new advertising opportunities on YouTube as seen on a traditional TV set.

Filed Under: Editor's Choice, Newsline, TV Tagged With: advertising, Debbie Weinstein, YouTube Edited: 2 May 2018 10:00

Jana Eisenstein to join ProSiebenSat.1

December 5, 2017 11.27 Europe/London By Jörn Krieger

Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.

Filed Under: Newsline, People, Platforms, Social TV Tagged With: addressable TV, advertising, Buzzbird, esome advertising technologies, Glomex, Jana Eisenstein, Jens Mittnacht, ProSiebenSat.1, Smartstream.tv, Videology, Virtual Minds Edited: 5 December 2017 11:27

Russia opens up internet TV monitoring

July 3, 2017 11.17 Europe/London By Chris Dziadul

Russian ad agencies and their customers are now able to receive audience figures for TV content shown on the internet.

Filed Under: Central & East Europe, Newsline Tagged With: advertising, internet TV, Mediascope, Russia Edited: 3 July 2017 11:17

German advertising market to grow to €6 billion in 2017

May 18, 2017 10.28 Europe/London By Jörn Krieger

The advertising revenues for TV, radio, video and audio offerings in Germany are expected to grow to around €6 billion this year (2016: €5.7 billion).

Filed Under: Finance, Newsline, Research Tagged With: advertising, Germany, revenues, VPRT Edited: 18 May 2017 10:28

TLC to launch Swiss advertising window

August 26, 2016 00.59 Europe/London By Jörn Krieger

Discovery Communications Deutschland will open an advertising window targeting viewers in neighbouring Switzerland on the German version of its women’s channel TLC in mid-September 2016.

Filed Under: Finance, Newsline, TV Tagged With: advertising, Discovery Communications Deutschland, Goldbach Media, TLC Edited: 26 August 2016 01:17

N24 Austria to launch on May 1

April 29, 2016 09.43 Europe/London By Jörn Krieger

German news channel N24 will launch a version of its channel for viewers in Austria on May 1, 2016.

Filed Under: Distribution, Newsline, TV Tagged With: advertising, Austria, N24, N24 Austria, original productions Edited: 29 April 2016 09:43

CEE advertisers miss multiscreen opportunity

November 24, 2015 06.43 Europe/London By Chris Dziadul

Advertisers are failing to exploit the full potential of multiscreening in Central and Eastern Europe’s largest markets.

Filed Under: Central & East Europe, Editor's Choice, Multiscreen, Newsline, Research Tagged With: advertising, MEC Multiscreen Study Edited: 25 November 2015 10:25

Germany trials addressable full-screen TV ads via HbbTV

September 16, 2015 21.20 Europe/London By Jörn Krieger

Advertising sales company Goldbach Germany and media agency MEC Germany have commenced testing addressable full-screen online commercials on a linear TV channel for the first time in Germany.

Filed Under: Connected TV, Distribution, Marketing, Newsline, OTT, TV Tagged With: advertising, Goldbach Germany, HbbTV, MEC Germany, Welt der Wunder TV Edited: 16 September 2015 21:22

German TV advertising market to grow in 2015

May 26, 2015 10.52 Europe/London By Jörn Krieger

Net advertising revenues in the German TV market rose by 4% to €4.29 billion in 2014 with TV remaining the most important advertising platform, reaching a 27.99% share (2013: 26.86%).

Filed Under: Newsline, Research Tagged With: advertising, Germany, radio, revenues, TV, VPRT Edited: 26 May 2015 10:52

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