The German association of commercial media companies, VAUNET, expects advertising revenue in audio and audio-visual media in 2022 to rise by around 4.2% to a total of €6.54 billion (up from €6.26 billion in 2021).
YouTube adds advanced advertising on its TV apps
Google is adding new advertising opportunities on YouTube as seen on a traditional TV set.
Jana Eisenstein to join ProSiebenSat.1
Jana Eisenstein will become Executive Vice President of the advertising platform solutions department of German media company ProSiebenSat.1 from January 1, 2018.
Russia opens up internet TV monitoring
Russian ad agencies and their customers are now able to receive audience figures for TV content shown on the internet.
German advertising market to grow to €6 billion in 2017
The advertising revenues for TV, radio, video and audio offerings in Germany are expected to grow to around €6 billion this year (2016: €5.7 billion).
TLC to launch Swiss advertising window
Discovery Communications Deutschland will open an advertising window targeting viewers in neighbouring Switzerland on the German version of its women’s channel TLC in mid-September 2016.
N24 Austria to launch on May 1
German news channel N24 will launch a version of its channel for viewers in Austria on May 1, 2016.
CEE advertisers miss multiscreen opportunity
Advertisers are failing to exploit the full potential of multiscreening in Central and Eastern Europe’s largest markets.
Germany trials addressable full-screen TV ads via HbbTV
Advertising sales company Goldbach Germany and media agency MEC Germany have commenced testing addressable full-screen online commercials on a linear TV channel for the first time in Germany.
German TV advertising market to grow in 2015
Net advertising revenues in the German TV market rose by 4% to €4.29 billion in 2014 with TV remaining the most important advertising platform, reaching a 27.99% share (2013: 26.86%).