ITV’s digital first strategy has helped the broadcaster to its best-ever start to the year for drama viewing online.
ITV and Virgin Media O2 agree long-term commercial partnership
ITV Hub is to be fully integrated into Virgin Media O2’s set-top box following the signature of a new multi-year agreement between broadcaster and platform.
ITV rejects BT Sport bid
ITV’s chief executive has ruled out the possibility of taking a stake in premium channel BT Sport. However, the commercial broadcaster said it was open to collaboration and committed to its own live sports coverage.
ScreenHits TV adds BBC iPlayer
The customers of ScreenHits TV can now add the BBC iPlayer to the aggregator platform.
ITV Hubs sees January increase
New year series The Pembrokeshire Murders, The Bay, Finding Alice (pictured) and The Cabins have contributed to an increase in viewing on the ITV Hub.
Year-on-year increase at ITV Hub
ITV Hub has gone through an 11% increase in viewing over the festive period.
ITV Hub expands Yospace ad insertion deal
ITV has extended its agreement with Yospace to use its server-side ad insertion (SSAI) technology.
Record audiences for streaming service ITV Hub
ITV Hub has delivered record-breaking audiences in 2020 with Love Island, ITV Daytime and I’m A Celebrity leading the list for the most requested programmes in 2020.
ITV launches advanced advertising platform
Planet V, ITV’s premium advanced advertising platform, goes live today.
ITV announces InfoSum data partnership
ITV has announced a partnership with the identity infrastructure provider InfoSum that will allow advertisers to match target audiences against the 30 million users of ITV Hub.