ITV says it plans to grow ITV Hub’s registered users to 30 million by the end of 2021.
ITV on track with Britbox
Britbox, the ITV-BBC Netflix killer, is on course for launch later this year.
ITV to launch addressable advertising platform for ITV Hub
ITV has signed an exclusive licensing agreement with Amobee for end-to-end programmatic buying and selling of premium video inventory on VOD service ITV Hub.
UK PSBs in talks to take on Netflix
Britain’s public broadcasters are in exploratory talks on creating a UK rival to Netflix and Amazon Prime Video.
ITV struggles to monetise on demand content
ITV chief executive Carolyn McCall has admitted that the broadcaster is operating in a challenging environment.
ITV introduces new Hub+ offer
The UK’s ITV has expanded its ITV Hub offering by introducing a tiered ‘freemium’ service that allows users to pay for enhanced features including not receiving adverts.
ITV Hub, All 4, Magine to Amazon Fire TV
Amazon is adding PSB catch up services ITV Hub and All 4 to all its Amazon Fire TV and Fire TV Stick in the UK, while German homes now receive Magine.
UK boasts greatest on demand take-up
New research from Ofcom says UK viewers are more tech savvy than any other major country.