ITV’s digital first strategy has helped the broadcaster to its best-ever start to the year for drama viewing online.
ITV Hub is to be fully integrated into Virgin Media O2’s set-top box following the signature of a new multi-year agreement between broadcaster and platform.
ITV’s chief executive has ruled out the possibility of taking a stake in premium channel BT Sport. However, the commercial broadcaster said it was open to collaboration and committed to its own live sports coverage.
The customers of ScreenHits TV can now add the BBC iPlayer to the aggregator platform.
New year series The Pembrokeshire Murders, The Bay, Finding Alice (pictured) and The Cabins have contributed to an increase in viewing on the ITV Hub.
ITV Hub has gone through an 11% increase in viewing over the festive period.
ITV has extended its agreement with Yospace to use its server-side ad insertion (SSAI) technology.
ITV Hub has delivered record-breaking audiences in 2020 with Love Island, ITV Daytime and I’m A Celebrity leading the list for the most requested programmes in 2020.
Planet V, ITV’s premium advanced advertising platform, goes live today.
ITV has announced a partnership with the identity infrastructure provider InfoSum that will allow advertisers to match target audiences against the 30 million users of ITV Hub.