ITV Hub has gone through an 11% increase in viewing over the festive period.
ITV has extended its agreement with Yospace to use its server-side ad insertion (SSAI) technology.
ITV Hub has delivered record-breaking audiences in 2020 with Love Island, ITV Daytime and I’m A Celebrity leading the list for the most requested programmes in 2020.
Planet V, ITV’s premium advanced advertising platform, goes live today.
ITV has announced a partnership with the identity infrastructure provider InfoSum that will allow advertisers to match target audiences against the 30 million users of ITV Hub.
ITV’s streaming service is to release episodes of popular reality shows early before their screening on ITVBe.
The ITV Hub is to offer viewers an enhanced selection of drama, documentary and reality TV.
Advertising revenues at ITV fell by 42% in April as demand was hit by the Covid-19 pandemic.
ITV Hub has seen an increase in both reach and hours consumed during the first three months of 2020.
ITV has announced significant growth in audiences during 2019 for its online ITV Hub, but the celebrations were short lived when the player crashed at the start of the winter series of Love Island.