ITV Hub has gone through an 11% increase in viewing over the festive period.
The streaming service achieved 81 million programme streams during December, an increase of 5% year-on-year.
“The ITV Hub enjoyed a successful Christmas period, with excellent figures across all programme genres. It’s great to see such positive engagement in our catch up and simulcast services on the Hub which demonstrate that, while viewer habits may be changing, the demand for ITV’s content remains as strong as ever,” said Rufus Radcliffe, Managing Director, ITV On Demand.
The Christmas period between December 21 and January 3 was particularly fruitful with Coronation Street the most popular programme on the service. The hour-long Christmas Day episode scored the highest performance, with 1 million streams. Across all broadcast and online platforms, the episode has an average people audience of 6.7 million.
Entertainment has also proved successful with the return of The Masked Singer hitting 0.5 million streams on the ITV Hub, and The Real Housewives of Cheshire reaching 0.4 million streams. 2021 has started strongly for the genre, with new ITV2 series The Cabins having already attracted nearly 2 million streams across the first 5 episodes (as of 11th January). The first episode has 0.5 million streams and an average audience of 0.3 million people across the whole programme, in addition to linear viewing.
