ITV Hub has delivered record-breaking audiences in 2020 with Love Island, ITV Daytime and I’m A Celebrity leading the list for the most requested programmes in 2020.
Love Island’s most recent South Africa series achieved over 130 million requests across the Video on Demand service, while daytime shows Good Morning Britain, This Morning and Lorraine all witnessed significant uplift to deliver request figures of over 83 million between them.
“2020 has been a milestone year for the ITV Hub, as the platform continues to evolve to satisfy the changing needs of our audiences,” said Rufus Radcliffe, Managing Director, ITV On Demand. “These viewer requests and average audience figures demonstrate the strong appetite for our content across genres and we look forward to further expanding our offering on the service as we go into 2021.”
I’m A Celebrity also returned with recording breaking figures, with over 25 million requests and an average of 1.9 million viewers for its launch episode, the shows’ biggest average audience on record.
