BritBox has today (November 23) gone live in Australia following earlier launches in the United States, Canada and the UK.
New and existing BT Broadband and BT TV customers are to be offered a six month subscription to Britbox.
Britbox’s UK MD has told the Broadcasting Press Guild the streaming service is “very happy” with the initial launch.
The BBC-ITV-back streamer launches as 25 movies from the FilmFour collection are added to the streamer. Britbox carries content from across the UK public broadcasters; the BBC, ITV, Channel 4 and Channel 5.
The launch of BritBox downunder has been given a A$17.6 million (€10.71m) boost by ITV.
The BBC Studios/ITV streaming platform BritBox is set to rollout to 25 countries worldwide.
An update to YouView software has brought streaming service BritBox to BT TV subscribers.
ITV says that BritBox UK is “on plan” following a successful launch last November.
A new report claims Britbox is struggling to hold on to subscribers once they have completed a trial.
EE is to offer both new and existing pay monthly mobile and tablet customers a free six-month subscription to new streaming service BritBox.