New year series The Pembrokeshire Murders, The Bay, Finding Alice (pictured) and The Cabins have contributed to an increase in viewing on the ITV Hub.
The streaming service has seen its consumption hours rise by over 50% above its estimations for January, while monthly active users have leapt by over 15% above projected targets.
The Bay and Finding Alice have been made available as a Boxed Set, enabling viewers to stream the series in its entirety.
The Bay is currently The ITV Hub’s most popular show across the month with 7 million streams while Finding Alice and The Pembrokeshire Murders meanwhile have achieved 5.4 million streams and 1.3 million streams respectively.
“These figures mark an excellent start to the New Year for the ITV Hub platform, thanks to a strong slate of new programming across our drama and entertainment genres. Our drama drop features on The Bay and Finding Alice, allowing our viewers to ‘binge’ watch the dramas in one go, have resonated particularly well, as we continue to embrace the ever changing habits of our audiences,” said Rufus Radcliffe, managing director, ITV Video on Demand.
January has also proved successful for the ITV Hub’s entertainment offering, with ITV2’s dating show The Cabins, becoming the platform’s fourth most requested show with 1.6 million streams. The Masked Singer and ITV Studios Entertainment’s Dancing on Ice and The Voice UK also feature in the top ten.
Continuing drama continues to produce strong figures on the platform, with Coronation Street generating 2.8 million streams and Emmerdale reaching 1.8 million.
