ITV has confirmed it is in preliminary discussions with Sky for the sale of its Media and Entertainment business.
ITV launches GenAI Ads Manager powered by Magnite’s streamr.ai
ITV has launched a new GenAI Ads Manager platform powered by Magnite’s streamr.ai technology, designed to make TV advertising more accessible to small and medium-sized enterprises (SMEs).
ITV launches Dynamic Pause Ads
British Airways has become the first advertiser to uses ITVs newly launched Dynamic Pause Ads. The custom adverts generated for users on ITVX when they pause on-demand content on connected […]
Sky and ITV extend long-standing platform partnership
Sky and ITV have extended their long-standing partnership, maintaining ITV’s content and services across all Sky platforms in the UK.
Sky, Channel 4 and ITV to launch premium video advertising marketplace
Small and medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV after the introduction of a new ad buying marketplace.
ITVX celebrates second birthday as fastest growing major streaming platform
ITVX will celebrate its second anniversary on December 2 with a 35% in viewing hours over the two years since it replaced ITV Hub.
TF1 named as potential ITV suitor
ITV could be the subject of a takeover after it emerged that a group of possible bidders had held “early stage” discussions about joining forces to pursue a potential bid.
ITV to switch off SD satellite distribution
British commercial broadcaster ITV has completed the upgrade to all-HD on satellite for ITV1.
Akhila Khanna appointed Director of Distribution at ITV
ITV’s Chief Viewer Officer Jane Stiller has announced the appointment of Akhila Khanna to head up the Media and Entertainment division’s UK distribution strategy, in the role of Director of […]
ITV Names Stefan Hoejmose as Group Chief Data and AI Officer
ITV has announced Stefan Hoejmose will be joining the broadcaster as its new Group Chief Data and AI Officer, starting on 8 July.