ITV is reportedly in discussions with BT in a bid to return live coverage of the Champions League back to terrestrial television.
The most streamed series on BritBox was Doctor Who Classic in the days from Christmas Eve through to Boxing Day.
ITV has given details of its new addressable advertising platform that will launch at the beginning of 2020.
An assessment by the regulator Ofcom has found there is not a significant risk that the BBC’s involvement in Britbox would change the relationship with its public service activities.
ITV says it plans to grow ITV Hub’s registered users to 30 million by the end of 2021.
ITV and BBC have signed an agreement that will see the launch of their joint streaming service Britbox in the UK during the fourth quarter.
BT is reportedly in talks to join the shareholders in Britbox, the UK version of the streaming service being launched by ITV and the BBC.
The BBC and ITV have agreed to share the rights to the FA Cup from 2021.
Britbox, the ITV-BBC Netflix killer, is on course for launch later this year.
The BBC and ITV are in the concluding phase of talks to establish a strategic partnership to launch a streaming SVOD service to rival Netflix.