Sky and ITV are understood to be closing in on a deal that would reshape the UK television market, with industry sources suggesting an agreement could be reached within weeks.
Sky–ITV talks slow as Warner Bros Discovery battle reshapes landscape
Talks between Sky and ITV over the potential sale of ITV’s Media and Entertainment division have slowed in recent weeks, according to sources cited by Reuters.
ITV to trial picture-in-picture adverts during Six Nations scrums
ITV will introduce in-play advertising to its Six Nations Championship coverage, using picture-in-picture inserts during breaks in play before a scrum is set.
ITV secures Nations Championship in UK free-to-air rugby rights deal to 2029
ITV has struck a new long-term agreement with Six Nations Rugby that will make the broadcaster the exclusive free-to-air home of the new Nations Championship in the UK, alongside continued […]
ITV confirms £1.6bn Sky sale talks
ITV has confirmed it is in preliminary discussions with Sky for the sale of its Media and Entertainment business.
ITV launches GenAI Ads Manager powered by Magnite’s streamr.ai
ITV has launched a new GenAI Ads Manager platform powered by Magnite’s streamr.ai technology, designed to make TV advertising more accessible to small and medium-sized enterprises (SMEs).
ITV launches Dynamic Pause Ads
British Airways has become the first advertiser to uses ITVs newly launched Dynamic Pause Ads. The custom adverts generated for users on ITVX when they pause on-demand content on connected […]
Sky and ITV extend long-standing platform partnership
Sky and ITV have extended their long-standing partnership, maintaining ITV’s content and services across all Sky platforms in the UK.
Sky, Channel 4 and ITV to launch premium video advertising marketplace
Small and medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV after the introduction of a new ad buying marketplace.
ITVX celebrates second birthday as fastest growing major streaming platform
ITVX will celebrate its second anniversary on December 2 with a 35% in viewing hours over the two years since it replaced ITV Hub.