ITV Studios has partnered with British space media company Sen to launch Space Live, a continuous 4K live stream from orbit that will be available to ITVX users across the UK from 15 […]
ITV launches Dynamic Pause Ads
British Airways has become the first advertiser to uses ITVs newly launched Dynamic Pause Ads. The custom adverts generated for users on ITVX when they pause on-demand content on connected […]
ITVX reports its highest August streaming figures since its launch
Streaming on ITVX increased by 35% year-on-year in August with drama and reality among the top performing genres.
Disney+ and ITVX agree reciprocal content share
The Walt Disney Company and ITV will carry each other’s content across their respective streaming services following a landmark agreement.
ITVX celebrates second birthday as fastest growing major streaming platform
ITVX will celebrate its second anniversary on December 2 with a 35% in viewing hours over the two years since it replaced ITV Hub.
ITV to extends ITVX to Sony PlayStation 4 and 5
Video solutions provider Accedo has worked with ITV to put streaming service ITVX on PlayStation 4 and 5 consoles.
New year growth at ITVX
ITVX had a good start to the year as the streaming service grew hours by 16%.
Mr Bates delivers ITVX with best quarter yet
ITVX has reported its best ever quarter from 1 January to 31 March 2024 with 896 million streams across the service. It represents an increase of 12% on Q1 last […]
ITVX breaks monthly streaming record
January has broken records to become ITV’s biggest ever month for streams on ITVX.
ContentWise powers ITVX advanced recommendations and UX personalisation
ContentWise, which provides user experience automation and personalization software, has been selected by ITV to enhance the UX personalization of ITVX.