ITVX has reported its best ever quarter from 1 January to 31 March 2024 with 896 million streams across the service. It represents an increase of 12% on Q1 last […]
ITVX breaks monthly streaming record
January has broken records to become ITV’s biggest ever month for streams on ITVX.
ContentWise powers ITVX advanced recommendations and UX personalisation
ContentWise, which provides user experience automation and personalization software, has been selected by ITV to enhance the UX personalization of ITVX.
Boost for ITVX as Mr Bates vs. The Post Office becomes 2024’s most-watched programme
The first episode of ITV’s Mr Bates vs. the Post Office has been watched by 9.2 million viewers, making it ITV’s best new drama for three years since the Pembrokeshire […]
ITVX celebrates first birthday
ITVX has registered 40 million users since the revamped streaming service went live last December.
ITVX to screen Disney shows
ITV has confirmed an agreement with Disney Entertainment making ITV the free-to-air home of the critically acclaimed drama Under the Banner of Heaven starring Andrew Garfield, and season one of […]
ITVX hits 2bn streams
ITVX has achieved two key milestones, reaching 2 billion streams since in launch in December 2022 and winning the UK’s Best On Demand Service at the Edinburgh TV Awards.
ITVX sustains strong launch
The UK’s first integrated advertising and subscription platform ITVX had a total of 389 million streaming hours in the first quarter.
ITVX Kids to replace linear channel
ITV is to close its linear children’s channel CITV after 17 years. Instead the commercial broadcaster is launching a dedicated area on its AVOD platform ITVX with an extended range […]
ITVX launch delivers for ITV, but at a cost
ITV has declared a “successful execution and delivery” for its rebooted streaming service ITVX.