Orange and FranceTV Advertising have signed an agreement for targeted advertising on linear TV.
RMB partners up with Proximus for addressable advertising
Belgian IPTV operator Proximus has concluded an agreement with RMB (Régie Média Belge) for the launch of addressable advertising on television.
Addressable advertising boom across all regions and platforms
Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025.