Adform has struck a new partnership with RTL AdAlliance to enhance performance, transparency and cross-market scale in programmatic addressable TV (ATV) advertising across Europe.
RTL and Telekom expand addressable TV partnership
Deutsche Telekom and RTL Deutschland are strengthening their cooperation in the field of technology for linear TV advertising.
Flyeralarm Digital and RTL AdAlliance launch addressable advertising via HbbTV
German marketing service provider Flyeralarm Digital is now offering addressable TV advertising (ATV) in cooperation with RTL AdAlliance, a subsidiary of RTL Group.
ITV launches addressable advertising within linear channels
ITV is opening linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe.
RTL AdConnect and smartclip team up for ATV and video advertising solutions
RTL AdConnect and smartclip will extend their international partnership for addressable TV and online video advertising solutions across Europe.
Deutsche Telekom cooperates with RTL on streaming and addressable TV
German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.
Vizio reorganises its platform business
Vizio has announced a set of changes to its organisational structure of SmartCast operating system and advertising business.
Orange and FranceTV Publicité team up for targeted advertising
Orange and FranceTV Advertising have signed an agreement for targeted advertising on linear TV.
RMB partners up with Proximus for addressable advertising
Belgian IPTV operator Proximus has concluded an agreement with RMB (Régie Média Belge) for the launch of addressable advertising on television.
Addressable advertising boom across all regions and platforms
Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025.