RTL AdConnect and smartclip will extend their international partnership for addressable TV and online video advertising solutions across Europe.
Deutsche Telekom cooperates with RTL on streaming and addressable TV
German telco Deutsche Telekom has added TVNow Premium, the streaming service from German broadcaster Mediengruppe RTL Deutschland, to its TV platform MagentaTV.
Vizio reorganises its platform business
Vizio has announced a set of changes to its organisational structure of SmartCast operating system and advertising business.
Orange and FranceTV Publicité team up for targeted advertising
Orange and FranceTV Advertising have signed an agreement for targeted advertising on linear TV.
RMB partners up with Proximus for addressable advertising
Belgian IPTV operator Proximus has concluded an agreement with RMB (Régie Média Belge) for the launch of addressable advertising on television.
Addressable advertising boom across all regions and platforms
Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025.