This sales and technology partnership will enable RTL AdConnect to expand its product portfolio for international advertisers, while growing smartclip’s presence across European markets. This new contract also designates RTL AdConnect as an official partner for smartclip media sales.
Additionally, and in order to facilitate deals set-up, campaign management, and troubleshooting, RTL AdConnect will now use smartclip’s holistic ad serving and SSP stack smartx for a larger portion of its European addressable TV and online video campaigns.
Smartclip’s online video inventory in Germany, Austria, Switzerland, Spain, Italy and the Nordics will now complement RTL AdConnect’s global Total Video portfolio – today consisting of 300+ online video, OTT/CTV and catch-up platforms in 12 countries. RTL AdConnect will offer video advertising solutions to its advertisers and their agencies in both in-stream and out-stream formats, and within brand-safety environments.
RTL AdConnect will also monetise addressable TV (ATV) advertising solutions provided by smartclip’s technology, including XXL banners and video ads that are implemented as a layover during the linear broadcast and ad-spot replacements where available. This gives brands the opportunity to broadcast different ads to different households and specifically target their most relevant consumer segments.
“I’m very happy that RTL AdConnect and smartclip, two sister companies within the RTL Group, are now officially collaborating to offer advertisers the greatest media environments and technologies possible to effectively reach their audiences on a pan-European scale, no matter their investment budgets or target audiences,” said Stéphane Coruble, managing director of RTL AdConnect.
“This partnership is the beginning of more innovative projects that combine RTL AdConnect’s know-how and the first-class ad-technology of smartclip to develop new advertising solutions for all international buyers interested in online video and Connected TV inventory at scale,” added Coruble.