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RMB and Smart AdServer offer targeted advertising on RTBF

July 14, 2021 23.17 Europe/London By Jörn Krieger

Belgian advertising network RMB Régie Média Belge used ad monetisation platform Smart AdServer for ad replacement on the linear TV channels of Belgian public broadcaster RTBF during Euro 2020.

Filed Under: Newsline, OTT, Platforms, Streaming, TV Tagged With: AUVIO, Dynamic Ad Insertion, Euro 2020, Gerald Sauvageon, RMB, RTBF, Smart Adserver, targeted advertising, Valérie Janssens Edited: 14 July 2021 23:20

RMB partners up with Proximus for addressable advertising

December 18, 2019 08.50 Europe/London By Robert Briel

Belgian IPTV operator Proximus has concluded an agreement with RMB (Régie Média Belge) for the launch of addressable advertising on television.

Filed Under: Finance, Newsline Tagged With: addressable advertising, Belgium, Proximus, RMB Edited: 18 December 2019 09:03

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