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Equativ invests in Nowtilus to drive CTV growth

July 7, 2022 08.00 Europe/London By Broadband TV News Correspondent

Advertising technology provider Equativ has made a strategic investment in Nowtilus, a developer of digital video personalisation solutions.

Filed Under: Connected TV, HbbTV, Newsline, Platforms, Streaming, Tech Tagged With: Arnaud Créput, DynAdmic, Equativ, Leander Carell, LiquidM, Nowtilus, Patrick Knippel, Smart Adserver Edited: 7 July 2022 08:31

RMB and Smart AdServer offer targeted advertising on RTBF

July 14, 2021 23.17 Europe/London By Jörn Krieger

Belgian advertising network RMB Régie Média Belge used ad monetisation platform Smart AdServer for ad replacement on the linear TV channels of Belgian public broadcaster RTBF during Euro 2020.

Filed Under: Newsline, OTT, Platforms, Streaming, TV Tagged With: AUVIO, Dynamic Ad Insertion, Euro 2020, Gerald Sauvageon, RMB, RTBF, Smart Adserver, targeted advertising, Valérie Janssens Edited: 14 July 2021 23:20

Viaccess-Orca, Smart demo new targeted TV ad solution

September 4, 2019 15.04 Europe/London By Chris Dziadul

Viaccess-Orca (VO) and its programmatic advertising partner Smart Adserver will introduce an end-to-end, targeted TV advertising solution.

Filed Under: IBC Special Tagged With: Smart Adserver, Viaccess-Orca Edited: 4 September 2019 15:04

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