The global installed base of Smart TVs and Connected TV (CTV) devices will reach 4.2 billion units by 2030, growing at a CAGR of 9.6% from 2.65 billion in 2025, […]
Addressable advertising boom across all regions and platforms
Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025.
DTH subscriber falls to spread from North America to Europe and Far East
Direct to Home satellite TV (DTH) subscriber falls will accelerate and spread from North America to Europe and eventually to the Far East, according to Rethink Technology Research’s Rethink TV […]
Research: SVOD viewing to swamp traditional TV
SVOD uptake is accelerating and in terms of hours viewing per day it will shortly draw level with broadcast TV globally by 2023, according to Rethink Research.
SVoD viewing to overtake traditional TV from 2023
SVoD uptake is accelerating and in terms of hours viewing per day it will shortly draw level with broadcast TV globally by 2023, according to Rethink Reserach.