Orange will provide FranceTV Publicité with its technological know-how access to its 7 million TV decoders to offer Orange TV subscribers households suitable advertising, in compliance with the regulations governing personal data.
This agreement foreshadows the forthcoming adoption announced by the authorities of the revision of the advertising decree of 27 March 1992, which will allow addressable advertising in France.
Marianne Siproudhis, Director General of FranceTV Publicité said:”I am delighted with the conclusion of this data partnership between FranceTV Advertising and Orange, which confirms the special bond between our two houses to make TV commercials more relevant.
“Yesterday on replay, tomorrow on linear TV as soon as the regulations will allow it – the challenge is to continuously improve the quality of the experience of our viewers in the Stricter compliance with regulations on personal data. We are expanding our offerings to innovate and serve the expectations of our customers and advertisers”.
Christian Bombrun, Director Products and Services, Orange France added: “Orange is delighted to be able to initiate this new market with our historical partner whose values we share in terms of respect for the public and innovation. The result of a long-standing collaboration with the France Télévisions Group, this agreement illustrates a common vision of the future. of the evolution of media consumption. In a context of strong audio-visual competition, it will contribute to the development and the attractiveness of a national offer”.