Ampere Analysis has conducted extensive research into the strategies of the digital studios – the creators of ‘made-for-social’ video.
US broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion.
Cheddar, the self-styled post- cable news network, has launched daily news programming on Snapchat.
Social media network Snapchat is to debut short TV-like content for mobile devices.
Facebook has launched Watch, a new platform for television shows on Facebook, initially only available to a limited group of people in the US. It is intended to combat rivals such as Google’s YouTube and Snapchat video.
Viacom’s MTV has launched a new localized Publisher Story on Snapchat’s Discover platform in France.
Ahead of the simultaneous global premiere of new season two episodes of Fear the Walking Dead on August 21, AMC Global has teamed up with Snapchat to create a zombie themed lens.
Viacom and Snapchat have announced a global partnership.