Channel 4 shows including Hollyoaks, The Undateables and The Last Leg is to be added to Snapchat Discover.
The broadcaster has signed a partnership agreement with Snap Inc that will see in excess of 300 short form edits of Channel 4 content added to the platform.
Channel 4 content first appeared on Discover in 2018; subsequently seven shows have launched with Celebs Go Dating, Don’t Tell the Bride and Tattoo Fixers h reached over 19 million unique viewers between them, predominantly in the 13-24 age range.
Starting Thursday, Hollyoaks will air on Snapchat, with short-form made for mobile episodes going live immediately after they have aired on E4, All 4 and Channel 4. A bespoke augmented reality Lens will allows Snapchatters to create their own cliff-hanger finale, complete with the Hollyoaks theme tune and end credits.
Alex Mahon, Chief Executive, Channel 4 said: “We are hugely excited to bring more Channel 4 to Snapchat. We have a unique brand and taste and reach into the youth-dominated audience of Snap so the fit is clear. I am particularly thrilled that Hollyoaks will be the first ever soap to feature on the platform offering Snapchatters a unique introduction to the joys of the best British Soap.”
Sean Mills, Head of Content, Snap added: “Channel 4 shares our passion for creating mobile content in new ways. We are delighted to extend our successful relationship and bring even more great shows to UK Snapchatters. We can’t wait to see their distinctive storytelling style reimagined for the vertical screen.”
In the UK, Snapchat reaches over 80% of 13 to 24-year-olds.
