The lens will allow fans of the series to transform themselves into the undead within the Snapchat mobile picture messaging app. Marking the first time that a Snapchat Lens has been created for a TV series across multiple countries, it will be made available to users throughout the US, UK, Spain, Argentina, Mexico and the Netherlands. The intiative will also be the first time a television series is promoted through a Snapchat lens in Argentina, Mexico, Spain and the Netherlands.
The lens will be available free via Snapchat for 24 hours, from midnight to 23:59 on August 20 in the UK, Spain, Argentina, Mexico and the Netherlands, and on August 21 in the US.
“We are very excited to embark on the first ever multi-territory Snapchat lens launch for a TV series. Our Snapchat lens provides a completely new way for fans to immerse themselves in the world of ‘Fear the Walking Dead,’ and offers users an amazing transformation ahead of AMC Global’s worldwide premiere of new episodes this month,” said Geraud Alazard, VP of marketing, AMC Global and SundanceTV Global.
The remaining half of season two of Fear the Walking Dead will include eight episodes and premieres exclusively on AMC Global in over 125 countries simultaneous to the AMC US premiere with repeats later that evening in primetime in local markets (where applicable).