Viacom’s MTV has launched a new localized Publisher Story on Snapchat’s Discover platform in France.
Joining MTV’s international and US Snapchat Discover channels, this is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover.
MTV is the first television channel in France to join Snapchat Discover, offering French Snapchatters exclusive, localised “Snaps” updated daily combining video and editorial news. To ensure a steady stream of fresh pop culture content featuring fans’ favourite artists, celebrities and MTV content, a team in France will produce Publisher Stories for the platform, in partnership with colleagues based in London and in New York.
“We are huge fans of Snapchat, and continue to see strong engagement across our international and US MTV Snapchat Discover editions. We can’t wait to bring a localized version to audiences in France,” said Kerry Taylor, CMO Viacom International Media Networks (VIMN) & SVP, Youth & Music, MTV International.
“As a youth brand, we have to connect with fans across all the platforms they know and love. Snapchat Discover is the perfect way to do just that while at the same time experimenting with great, creative short-form content.”
MTV’s International and domestic US Snapchat Discover content features a wide range of material created exclusively for the platform and updated daily. From artist takeovers to exclusive behind-the-scenes access and world video premieres, MTV has built its Snapchat profile around the world by utilising the full arsenal of Snap capabilities, including its own organic brand accounts, its Discover Publisher Stories, and Our Stories, which are curated by teams of editors at Snapchat.
In addition to the three MTV Snapchat Discover editions, Snapchat also features Comedy Central on its domestic US and international Snapchat Discover platform.
