Philippe Dauman, Viacom’s chief executive, has accused Nielsen of failing to keep up in the way people watch TV.
People in VOD homes watch an hour and five minutes of live television per day, compared with the 54 minutes of live TV time among non-VOD users.
Nielsen has launched Nielsen Twitter TV Ratings, the measure of the total activity and reach of TV-related conversation on Twitter.
Traditional TV viewing remains stable in among US viewers, but second screen usage is growing fast.
May 2012 marks the first month that Nielsen publicly reported streaming measurement on thousands of YouTube partners.
The average American watches nearly five hours of video each day, 98% on a traditional TV set, according to the Nielsen Cross-Platform Report.
Watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
Among the three major devices connected to TVs (video game consoles, PVRs and DVD players), PVRs account for the greatest percentage of Americans’ watching time, according to Nielsen Research.
In the US, the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to research by Nielsen.
People aren’t just consuming content on social networks, they’re actively sharing it. As a result, social media buzz has an impact on TV ratings, at least in the US, according to a recent study by Nielsen’s NM Incite.