On April 25, US research company Nielsen will start sharing more data from connected TV devices.
Nielsen announced that it will make brand-level data available from connected TV devices, including streaming video devices and game consoles—Roku, Apple TV, Amazon Fire TV, Google Chromecast, Xbox, Sony PlayStation and Nintendo Wii, as well as enabled smart TVs.
The data comes from Nielsen’s TV panel, which the company recently doubled from 20,000 to 40,000 households for a total of 100,000 viewers. The panel includes more than 100,000 TV sets and more than 50,000 connected TV devices.
In a related development, Nielsen also released some figures from its Total Audience Measurement Q 2015 showing TV usage by Millennials. 18-34 year olds are not a monolithic group with a common set of technologies or behaviours. “Their lives are in rapid transition as they join the workforce, move into their own homes and start families.”
The average person 18-34 spent two hours and 45 minutes daily watching live TV in the 4th Quarter of 2015, and one hour and 23 minutes using TV-connected devices – a total of four hours and 8 minutes using a TV set for any purpose.
