SpotX will be adding demographic breakouts based on Nielsen’s audience data for connected TV (CTV). This marks the first time a digital supply-side platformhas leveraged Nielsen analytics for CTV.
Sky has overtaken Procter & Gamble to become the biggest spender on traditional advertising in the UK in 2017.
Nielsen has introduced advertising measurement on YouTube’s mobile app in the UK, France and Germany.
US-based Nielsen ratings service is offering its first data on how many people actually watch Netflix’s original series in the first week following their release, but the streaming video company was quick to dispute the figures.
Almost two-thirds of European VOD viewers say that watching on demand programming on an online or mobile device is not as good as doing so on a bigger screen.
Nielsen has completed its acquisition of media and entertainment metadata provider Gracenote.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a provider of media and entertainment metadata.
The Polish public broadcaster TVP has issued a statement expressing concern about the delay by Nielsen Audience Measurement in providing it with the postal codes in which panel members reside.
On April 25, US research company Nielsen will start sharing more data from connected TV devices.
AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.