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Nielsen acquires addressable TV technology provider Sorenson Media

February 21, 2019 21.15 Europe/London By Robert Briel

Nielsen has launched a new technology, product and commercial initiative, Nielsen Advanced Video Advertising, that will focus on expanding and innovating addressable advertising for Smart TVs and beyond.

Filed Under: Newsline Tagged With: Nielsen, smart TVs, Sorenson Media Edited: 21 February 2019 21:15

Nielsen reports surge in ‘over-the-air’ homes in the US

January 15, 2019 20.01 Europe/London By Robert Briel

US research firm Nielsen reports that as of May 2018, more than 14% of all US TV households (or 16 million homes) have “over-the-air” (OTA) TV status, and that number […]

Filed Under: Newsline, Research, Terrestrial Tagged With: Nielsen, US Edited: 16 January 2019 09:53

Eutelsat claims to be market leader in Nigeria, Cameroon and Ivory Coast

November 13, 2018 09.58 Europe/London By Robert Briel

A study, led by Nielsen, of television reception throughout Nigeria, Cameroon and Ivory Coast, has positioned Eutelsat as satellite market leader within these countries.

Filed Under: Newsline, Research, Satellite Tagged With: Cameroon, Eutelsat, Ivory Coast, Nielsen, Nigeria Edited: 13 November 2018 09:58

Gracenote launches Mobile Video Analytics solution

August 16, 2018 18.31 Europe/London By Robert Briel

Nielsen’s Gracenote has announced a new Mobile Video Analytics solution.

Filed Under: Newsline Tagged With: Gracenote, Mobile Video Analytics, Nielsen, US Edited: 16 August 2018 18:31

Nielsen: nine out of 10 US adults use linear

July 31, 2018 10.45 Europe/London By Broadband TV News Correspondent

Nine out of 10 US adults (18+) use linear platforms in the average week, according to Nielsen Total Audience Report over Q1, 2018.

Filed Under: Newsline, Research Tagged With: Nielsen, US Edited: 31 July 2018 10:48

SpotX adds Nielsen OTT data for connected TVs

May 2, 2018 11.12 Europe/London By Robert Briel

SpotX will be adding demographic breakouts based on Nielsen’s audience data for connected TV (CTV). This marks the first time a digital supply-side platformhas leveraged Nielsen analytics for CTV.

Filed Under: Connected TV, Newsline, OTT Tagged With: Nielsen, SpotX, US Edited: 2 May 2018 11:28

Sky emerges as biggest traditional ad spender

April 23, 2018 11.11 Europe/London By Julian Clover

Sky has overtaken Procter & Gamble to become the biggest spender on traditional advertising in the UK in 2017.

Filed Under: Newsline Tagged With: Nielsen, Sky Edited: 23 April 2018 11:11

Nielsen to measure YouTube mobile Ad Ratings

January 17, 2018 09.45 Europe/London By Julian Clover

Nielsen has introduced advertising measurement on YouTube’s mobile app in the UK, France and Germany.

Filed Under: Newsline Tagged With: Nielsen, ratings, YouTube Edited: 18 January 2018 11:11

Netflix disputes Nielsen’s ratings of its shows

October 30, 2017 10.44 Europe/London By Robert Briel

US-based Nielsen ratings service is offering its first data on how many people actually watch Netflix’s original series in the first week following their release, but the streaming video company […]

Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Research, Top Story Tagged With: Netflix, Nielsen, US Edited: 31 October 2017 09:36

Nielsen: understanding total audiences

June 13, 2017 11.48 Europe/London By Chris Dziadul, NEM, Dubrovnik

Almost two-thirds of European VOD viewers say that watching on demand programming on an online or mobile device is not as good as doing so on a bigger screen.

Filed Under: Central & East Europe, Newsline Tagged With: Nielsen Edited: 13 June 2017 11:48

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