SpotX will be adding demographic breakouts based on Nielsen’s audience data for connected TV (CTV). This marks the first time a digital supply-side platformhas leveraged Nielsen analytics for CTV.
Sky emerges as biggest traditional ad spender
Sky has overtaken Procter & Gamble to become the biggest spender on traditional advertising in the UK in 2017.
Nielsen to measure YouTube mobile Ad Ratings
Nielsen has introduced advertising measurement on YouTube’s mobile app in the UK, France and Germany.
Netflix disputes Nielsen’s ratings of its shows
US-based Nielsen ratings service is offering its first data on how many people actually watch Netflix’s original series in the first week following their release, but the streaming video company was quick to dispute the figures.
Nielsen: understanding total audiences
Almost two-thirds of European VOD viewers say that watching on demand programming on an online or mobile device is not as good as doing so on a bigger screen.
Nielsen completes Gracenote acquisition
Nielsen has completed its acquisition of media and entertainment metadata provider Gracenote.
Nielsen acquires Gracenote for $560 mi
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a provider of media and entertainment metadata.
TVP argues with Nielsen
The Polish public broadcaster TVP has issued a statement expressing concern about the delay by Nielsen Audience Measurement in providing it with the postal codes in which panel members reside.
Nielsen to start sharing data from connected TVs
On April 25, US research company Nielsen will start sharing more data from connected TV devices.
Germany to integrate YouTube in TV ratings system
AGF, the German association providing the official TV audience ratings, will include online video consumption at YouTube in its reach figures.