Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a provider of media and entertainment metadata.
With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalised user experience for major video, music, audio and sports content. The acquisition extends Nielsen’s footprint with major clients by including Gracenote’s global content database which spans across platforms including multichannel video programming distributors (MVPDs), smart televisions, streaming music services, connected devices, media players and in-car infotainment systems.
Gracenote provides reference information for over 12 million movie and television listings and 200 million music tracks, and drives the interfaces of the major streaming digital media services, as well as the connected technology systems in over 75 million automobiles. The company is the industry standard for automatic content recognition (ACR) technology, powering the discovery and recommendation engines used by world’s largest television, music and automotive companies.
The transaction is expected to close during the first quarter of 2017.
“Gracenote’s metadata and content recognition technology fuels the interfaces of the major video, music and in-car infotainment systems that consumers engage with every day. This acquisition provides Nielsen with a significant asset in our mission of measuring and understanding consumer behavior,” said Karthik Rao, president, expanded verticals at Nielsen.
“For the past decade, Gracenote has connected millions of people every day to the TV shows, sports, movies and music they love, making entertainment more accessible and discoverable,” said John Batter, CEO of Gracenote.
“We are excited for the opportunity to take the next step with Nielsen and expand our global reach by continuing to deliver innovative, insights-based solutions to clients.”
The transaction is expected to close in the first quarter of 2017. The transaction is expected to be financed through a combination of cash and debt. Nielsen was advised on the transaction by PJT Partners and worked with Baker & McKenzie as legal advisors.
Gracenote will be incorporated into Nielsen’s Watch segment. Nielsen expects the acquisition of Gracenote to be neutral to 2017 GAAP EPS and slightly accretive in 2018. Gracenote was not included in Nielsen’s 2017 outlook provided on December 8, 2016, at its Analyst Day. Nielsen will provide more details on the expected impact of Gracenote when it reports results for the fourth quarter of 2016.
Gracenote will operate as a business unit within Nielsen. The company will continue to operate from its headquarters in Emeryville, Calif.
