AVOD [advertising expenditure attributed to OTT TV episodes and movies] will more than double between 2018 and 2024 to reach $56 billion across 138 countries.
Three-quarters of the world’s pay-TV operators will gain subscribers between 2018 and 2024.
Digital TV Research forecasts 81 million additional pay-TV subscribers between 2018 and 2024 – up by 8%.
Global online TV episode and movie revenues will reach $159 billion in 2024; more than double the $68 billion recorded in 2018. About $17 billion will be added in 2019 alone.
Pay-TV revenues [subscription fees and PPV movies and TV episodes] for 138 countries peaked in 2016 at $205 billion.
The global number of gross SVOD subscriptions will increase by 439 million between 2018 and 2024 to 947 million – or by 86%. The total will climb by 119 million in 2019 alone.
Digital TV Research forecasts 131.20 million gross SVOD subscriptions in Western Europe by 2024, doubling from 65.19 million by end-2018.
Reflecting the rising importance of the telcos, IPTV is gaining subscribers in Western Europe at the expense of the other pay-TV platforms.
Eastern Europe will have 26.19 million SVOD subscriptions by 2024; up from 10.02 million recorded by end-2018.
Pay-TV revenues in Eastern Europe will peak at $6.95 billion in 2019 before slowly falling to $6.59 billion by 2024.