Advertising expenditure attributed to OTT TV episodes and movies (AVOD) will double between 2017 and 2022 to reach $29 billion for 138 countries, according to the Global AVOD Forecasts report.
SVOD [subscription video on demand] subscriptions are forecast to reach 546 million by 2022; double the 263 million recorded by end-2016, according to the Global SVOD Forecasts report which covers 621 platforms in 138 countries.
Online TV episode and movie revenues for 138 countries will reach $83 billion in 2022; more than double the $37 recorded billion in 2016. The Global OTT TV & Video Forecasts report estimates that $9 billion will be added in 2017 alone.
Western European SVOD revenues will increase to $6.5 billion by 2022, up from $2.8 billion in 2016.
Although Netflix and Amazon Prime Video should boost the SVOD sector in Central Eastern Europe considerably, the former is likely to leave Russia.
The North American SVOD sector is by far the most mature in the world, with 112 million SVOD subscribers to movie and TV episode platforms by end-2016.
Revenues from OTT TV episodes and movies for 19 Latin American countries will reach $4.60 billion in 2022; up from the $1.87 billion recorded in 2016.
Asia Pacific OTT revenues from TV episodes and movies will reach $24.41 billion in 2022; triple the $8.27 billion recorded in 2016. The total will increase by nearly $3 billion in 2017 alone.
Middle East & North Africa OTT TV episodes and movies will generate revenues of $1.75 billion by 2022; more than quadruple the $428 million recorded in 2016.
Pay TV subscriptions for 522 operators reached 839 million in 2016 – or 87% of the 959 million global subscribers.