The US OTT market is heading towards maturity with little prospect for growth beyond 2025.
Global SVOD subscriptions will increase by 491 million between 2021 and 2026 to reach 1.64 billion, according to Digital TV Research.
The total number of SVOD subscriptions in 138 countries is set to increase by 65% between 2020 and 2026.
The number of Western European pay-TV subscribers will fall by 4 million between 2020 and 2026 to 103 million.
OTT TV episodes and movies revenues for 22 countries in the Asia Pacific (APAC) region will reach $54 billion in 2026.
The number of pay-TV subscribers in the Asia-Pacific region is set to rise from 609 million at the end of last year to 630 million by 2026.
It’s anticipated an additional 17 million pay-TV subscribers will be added in Africa between 2020 and 2026.
Global pay-TV revenues reached their peak in 2016 at $202 billion and are expected to fall to $152 billion in 2025.
Subscription video on demand revenues are tipped to reach $100 billion by 2025.
Western Europe is expected to add another 101 million SVOD subscriptions by 2025 more than double the total at the end of 2019.