AVOD [advertising expenditure attributed to OTT TV episodes and movies] will more than double between 2018 and 2024 to reach $56 billion across 138 countries.
Three-quarters of pay-TV operators to gain subs
Three-quarters of the world’s pay-TV operators will gain subscribers between 2018 and 2024.
Global pay-TV to add 81 million subscribers
Digital TV Research forecasts 81 million additional pay-TV subscribers between 2018 and 2024 – up by 8%.
Global OTT revenues to more than double
Global online TV episode and movie revenues will reach $159 billion in 2024; more than double the $68 billion recorded in 2018. About $17 billion will be added in 2019 alone.
Pay-TV revenues to fall to 2010 levels
Pay-TV revenues [subscription fees and PPV movies and TV episodes] for 138 countries peaked in 2016 at $205 billion.
Global SVOD subscriptions race towards 1 billion
The global number of gross SVOD subscriptions will increase by 439 million between 2018 and 2024 to 947 million – or by 86%. The total will climb by 119 million in 2019 alone.
Disney+ to lead the next OTT boom in Western Europe
Digital TV Research forecasts 131.20 million gross SVOD subscriptions in Western Europe by 2024, doubling from 65.19 million by end-2018.
Telcos to dominate Western European pay-TV
Reflecting the rising importance of the telcos, IPTV is gaining subscribers in Western Europe at the expense of the other pay-TV platforms.
Eastern Europe to add 16 million SVOD subscriptions
Eastern Europe will have 26.19 million SVOD subscriptions by 2024; up from 10.02 million recorded by end-2018.
Digital conversion boosts Eastern European pay-TV
Pay-TV revenues in Eastern Europe will peak at $6.95 billion in 2019 before slowly falling to $6.59 billion by 2024.
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