The pay-TV sector is expected to add a further 35 million more subscribers over the next five years, according to Digital TV Research.
Subscription video-on-demand services in Western Europe are expected to grow by around 45 million subscribers in 2020, with the Covid-19 outbreak providing a significant boost to the figures.
The number of pay-TV subscribers in Western Europe will fall to below 100 million by 2025.
Having peaked at $112 billion in 2015, pay-TV revenues in Canada and the US are set to fall by $50 billion to $62 billion in 2025.
Digital TV Research has upgraded its forecasts for new entrant streaming service Disney+.
The amount of revenue derived from subscription–video-on-demand in the African market is expected to increase by six times the current value by 2025.
Africa will have 47.26 million pay-TV subscribers by 2025, up from 30.70 million at end-2019. Nigeria will contribute 10 million subscribers by 2025 – having overtaken South Africa in 2020.
Five global platforms will have a total of 529 million SVOD subscribers by 2025.
Digital TV Research estimates that pay-TV subscribers increased by 26 million in 2018 across 138 countries. This took the number of pay-TV subscribers beyond 1 billion.
Gross SVOD subscriptions increased by 139 million in 2018 to 508 million – or up by 38%.