Gross SVOD subscriptions increased by 139 million in 2018 to 508 million – or up by 38%.
The net subscriber count rose by 83 million in 2018 to reach 357 million – up by 31%. This means that the average SVOD subscriber paid for 1.43 SVOD subscriptions by end-2018 – up from 1.05 in 2010.
Simon Murray, Principal Analyst at Digital TV Research, said: “China and the US together accounted for 63% of the global total in 2018. China overtook the US in 2018 to become the gross SVOD subscription leader. China added nearly 60 million subscriptions in 2018 alone, with the US up by 27 million (despite its relative maturity). India nearly doubled its subscription base.”
Eight countries had more than 10 million SVOD subscriptions by end-2018 – collectively providing 80% of the global total.
Gross SVOD subscriptions represented 30.5% of TV households by end-2018. The proportion of net SVOD subscribers was 21.4% – meaning that more than a fifth of the world’s TV households had at least one SVOD subscription by end-2018.