German consultancy and market research company Goldmedia has expanded its team of consultants with the appointment of market and media researcher Dr Mathias Wierth as associate partner.
Amazon Prime Instant Video is currently the most-used video-on-demand (VOD) service in Germany with a market share of 33.2%. iTunes (Apple) and maxdome (ProSiebenSat.1) follow with 11.3% each.
The total turnover in the German video-on-demand (VOD) market will rise to around €750 million by 2019.
The German VOD market is set to grow fast during the next few years, according to the latest research from Goldmedia.
The number of broadband TV channels in the German-speaking market numbers 1,275, according to a new study prepared for the Bavarian Regulatory Authority for Commercial Broadcasting (BLM) by Berlin strategy consultant Goldmedia.
Every day Germans view about 151 million videos, according to the Web TV Monitor 2010 published by the Bavarian media authority BLM, based on research by Goldmedia. The survey also found that there are currently around 1,275 video sites and portals.
The Berlin strategy consultant Goldmedia is to undertake a web TV survey, commissioned by BLM, the Bavarian Regulatory Authority for Commercial Broadcasting. Known as Web TV Monitor 2010, it will provide a market overview of internet TV in Germany for the first time.