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Amazon Prime Instant Video leads German VOD market

February 24, 2015 10.56 Europe/London By Jörn Krieger

Top_VoD-Anbieter_Goldmedia_2015Amazon Prime Instant Video is currently the most-used video-on-demand (VOD) service in Germany with a market share of 33.2%. iTunes (Apple) and maxdome (ProSiebenSat.1) follow with 11.3% each.

Netflix reaches 8%, Videoload (Deutsche Telekom) 3.1% and Watchever (Vivendi) 2.3%.

The figures are the results of a survey (see chart) conducted by German market research company Goldmedia among 1,120 internet users between 18 and 69 years of age in February 2015.

More than one-third (35%) of all German internet users currently use VOD services, according to the survey. In September 2014, the share amounted to just 20%.

The question which movies and series VOD users watched most recently resulted in the series The Big Bang Theory (7.4%), Breaking Bad (6.9%) and The Walking Dead (4.8%) topping the list.

Among films, The Hobbit trilogy (3%) and The Hunger Games trilogy (2.5%) were most popular followed by the movie Noah and Batman – The Dark Knight Trilogy.

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Filed Under: Editor's Choice, On Demand/VOD, OTT, Platforms, Research, Streaming, Top Story Tagged With: Amazon Prime Instant Video, Germany, Goldmedia, iTunes, Maxdome, Netflix, Videoload, VOD, Watchever Edited: February 25, 2015 12:29

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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