Amazon Prime Instant Video is currently the most-used video-on-demand (VOD) service in Germany with a market share of 33.2%. iTunes (Apple) and maxdome (ProSiebenSat.1) follow with 11.3% each.
Netflix reaches 8%, Videoload (Deutsche Telekom) 3.1% and Watchever (Vivendi) 2.3%.
The figures are the results of a survey (see chart) conducted by German market research company Goldmedia among 1,120 internet users between 18 and 69 years of age in February 2015.
More than one-third (35%) of all German internet users currently use VOD services, according to the survey. In September 2014, the share amounted to just 20%.
The question which movies and series VOD users watched most recently resulted in the series The Big Bang Theory (7.4%), Breaking Bad (6.9%) and The Walking Dead (4.8%) topping the list.
Among films, The Hobbit trilogy (3%) and The Hunger Games trilogy (2.5%) were most popular followed by the movie Noah and Batman – The Dark Knight Trilogy.