81% of Germans between 14 and 34 years of age use video-on-demand (VOD) services.
Amazon Prime Instant Video leads German VOD market
Amazon Prime Instant Video is currently the most-used video-on-demand (VOD) service in Germany with a market share of 33.2%. iTunes (Apple) and maxdome (ProSiebenSat.1) follow with 11.3% each.
Amazon Prime Instant Video subs also buy and rent
37% of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads, according to Parks Associates.