The viewer market for paid-for video-on-demand (VOD) services like Amazon Prime Video, Netflix, maxdome and Sky Ticket continues to grow in Germany.
Home shopping is a market with stable growth throughout Europe, according to Goldmedia in the study The Multi-Channel Home Shopping Industry in Europe. Market Overview, Key Trends and Forecasts to 2022.
Netflix has won around 5 million customers two and a half years after its launch in Germany.
Series are the most used content on paid-for video-on-demand (VOD) services in Germany.
German consultancy and research company Goldmedia has commenced the survey among online video providers for the 2016 edition of its Web-TV-Monitor.
Video-on-demand (VDD) has reached the mass market in Germany with 43% of all internet users paying for VOD services.
The consumption of video content on the internet continues to grow in Germany, according to the results of the Web-TV Monitor 2015 compiled by market research and consultancy company Goldmedia for media authorities BLM and LFK.
The public and commercial TV and radio broadcasters in Germany earned €19.01 billion last year – an increase by €1.53 billion compared with 2012.
The new forms of media consumption are becoming increasingly popular in Germany with more than half (56%) of Germans watching TV programmes and videos on smartphones, tablets or laptops.
German consultancy and research company Goldmedia has started data collection for the fourth edition of its Web-TV-Monitor, Germany’s largest study on the reach, usage and development of the online TV market.