FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
The French media authority CSA has authorised TDF to operate a third pilot channel to broadcast in Ultra High Definition (UHD/4k) in Île-de-France, Nantes and Toulouse.
DTT remains highly popular in France, with nearly seven out of ten (68%) of the population accessing services directly via a TV or box connected to DTT (‘TNT’).
WATCH VIDEO. France Télévisions’s advertising unit together with TDF has launched a trial to test targeted advertising in the Le Mans metropolitan region.
French OTT service Molotov said it has raised EUR22 million in another round of financing.
French transmitter company TDF has completed the acquisition of its competitor Itas for an undisclosed amount.
French transmitter company TDF has signed an agreement to acquire its competitor Itas for an unconfirmed amount probably exceeding EUR100 million.
France’s Competition Authority (L’Autorité de la concurrence) has fined TDF €20.6 million for hindering the activities of rival transmission companies.
German mobile communications company Freenet has acquired the German technical services provider Media Broadcast through its subsidiary mobilcom-debitel, paying €295 million for 100% of its shares.
French transmitter comnpany TDF was sentenced to pay 5.6 million euros for blocking competitors from using the Eiffel tower transmitter site.