• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

France Télévisions and TDF launch targeted advertising on DTT with HbbTV

January 22, 2019 07.46 Europe/London By Robert Briel

FranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.

The test comes one year after opening local advertising windows in Bordeaux and Le Mans for terrestrial broadcasting on France 2 and France 4, with TDF’s expertise and resources.

This technological innovation allows advertisers, if permitted by regulation in the future, to adapt their TV advertising spot to the profile of the households.

The test was carried out under real conditions on a panel of HbbTV-compatible TV sets. National spots on a specific France 2 feed, broadcast from the Eiffel Tower’s TDF site, can be replaced by an “adserved” and personalised spot from one of the partner advertisers.

The test carried out is an important step in combining the power of television with the personalization of digital technology.

“We are very happy to be the first French control room to carry out this experiment. FranceTV Publicité is preparing the television of tomorrow with the objective of offering more relevant advertising,” said Marianne Siproudhis, General Manager of FranceTV Publicité,

“TDF is proud to put its technical expertise at the service of this experimentation and to bring this innovation to FranceTV Publicité. With this project, we are contributing to the modernization of the DTT platform wanted by the CSA,” added Franck Langrand, Director of the Audiovisual Division of TDF.

Béatrice Tirel, Head of Research & Media at St Hubert: “We are delighted that St Hubert was able to partner with FranceTV Publicité for this experiment. Addressed TV, and the targeting possibilities it offers, may be the next communication revolution for advertisers after the development of digital.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Connected TV, HbbTV, Newsline, Terrestrial Tagged With: France, France Télévisions, FranceTV Publicité, targeted advertising, TDF Edited: 22 January 2019 07:52

About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

Latest News

  • Samba TV enters Spanish market with Smartclip
  • Amagi announces over 100% revenue growth
  • LaLiga to use AI technology
  • TVP World grows YouTube figures
  • Component crisis hits Teleste

Watch Video

24i on app development and viewer recommendations – ANGA COM Roundup Video

Julian Clover speaks to 24i's Sales Director Operator Solutions, Lennart Broers, about how apps are becoming more important to pay-TV operators, and the recent acquisition of recommendations company The Filter. … [Watch Now ...]

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...