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FranceTV Publicité partners with RTL AdAlliance to expand international reach

September 15, 2025 10.39 Europe/London By Jörn Krieger

FranceTV Publicité, the advertising sales house of French public broadcaster France Télévisions, has signed an exclusive agreement with RTL AdAlliance to represent its television and digital advertising inventory across most […]

Filed Under: Newsline, TV Tagged With: France Télévisions, FranceTV Publicité, Marianne Siproudhis, RTL AdAlliance, Stéphane Coruble Edited: 15 September 2025 10:39

New test with personalised HbbTV advertising from FranceTV Publicité

July 24, 2019 09.56 Europe/London By Robert Briel

As the first advertising network in France to have tested targeted spots with HbbTV at the end of 2018, FranceTV Publicité is taking a new step by testing the addressing […]

Filed Under: HbbTV, Newsline Tagged With: FranceTV Publicité, Marianne Siproudhis, personalised advertising Edited: 24 July 2019 12:08

Yasmina Azelmad joins FranceTV

December 4, 2018 10.50 Europe/London By Robert Briel

Yasmina Azelmad joins FranceTV Publicité Group as International Managing Director.

Filed Under: Newsline, People Tagged With: FranceTV, Marianne Siproudhis, Yasmina Azelmad Edited: 4 December 2018 10:50

France TV and TDG trial targeted advertising on DTT

January 23, 2018 10.31 Europe/London By Robert Briel

WATCH VIDEO. France Télévisions’s advertising unit together with TDF has launched a trial to test targeted advertising in the Le Mans metropolitan region.

Filed Under: Newsline, Terrestrial Tagged With: DTT, France, France TV Publicité, Marianne Siproudhis, targeted advertising, TDF Edited: 24 January 2018 09:24

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White Paper

White Paper: The Evolution of TV Audience Measurement by SES

How can broadcasters measure audiences accurately in an era of streaming, connected TVs and fragmented viewing habits? This SES insight paper explores the evolution of audience measurement from the early days of radio surveys and television panels to today’s real-time, data-driven analytics. It examines the limitations of traditional audience measurement techniques, the challenges created by streaming platforms and multi-platform viewing, and the growing role of connected TV technologies such … [Read More ...]

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