As the first advertising network in France to have tested targeted spots with HbbTV at the end of 2018, FranceTV Publicité is taking a new step by testing the addressing of personalised spots according to viewers’ interests.
Yasmina Azelmad joins FranceTV
Yasmina Azelmad joins FranceTV Publicité Group as International Managing Director.
France TV and TDG trial targeted advertising on DTT
WATCH VIDEO. France Télévisions’s advertising unit together with TDF has launched a trial to test targeted advertising in the Le Mans metropolitan region.