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New test with personalised HbbTV advertising from FranceTV Publicité

July 24, 2019 09.56 Europe/London By Robert Briel

As the first advertising network in France to have tested targeted spots with HbbTV at the end of 2018, FranceTV Publicité is taking a new step by testing the addressing of personalised spots according to viewers’ interests.

Filed Under: HbbTV, Newsline Tagged With: FranceTV Publicité, Marianne Siproudhis, personalised advertising Edited: 24 July 2019 12:08

Yasmina Azelmad joins FranceTV

December 4, 2018 10.50 Europe/London By Robert Briel

Yasmina Azelmad joins FranceTV Publicité Group as International Managing Director.

Filed Under: Newsline, People Tagged With: FranceTV, Marianne Siproudhis, Yasmina Azelmad Edited: 4 December 2018 10:50

France TV and TDG trial targeted advertising on DTT

January 23, 2018 10.31 Europe/London By Robert Briel

WATCH VIDEO. France Télévisions’s advertising unit together with TDF has launched a trial to test targeted advertising in the Le Mans metropolitan region.

Filed Under: Newsline, Terrestrial Tagged With: DTT, France, France TV Publicité, Marianne Siproudhis, targeted advertising, TDF Edited: 24 January 2018 09:24

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